Direct-to-Consumer E-commerce and Amazon Brand Development

Company Overview: We are a forward-thinking e-commerce company dedicated to innovation and customer satisfaction. Our mission is to develop cutting-edge tools and brands that enhance consumer experiences through direct-to-consumer channels and Amazon's marketplace.

Position Overview: As the Director of Growth, you will spearhead our strategic initiatives to build direct-to-consumer e-commerce tools and create brands specifically tailored for Amazon. You will lead a talented team, collaborating closely across departments to drive growth, innovation, and market expansion.

Key Responsibilities:

1. Direct-to-Consumer E-commerce Tools:
   • Develop and execute strategies to build and optimize e-commerce tools that enhance our direct-to-consumer channels.
   • Identify market opportunities and consumer trends to drive the development of innovative tools that improve customer acquisition, retention, and satisfaction.
   • Lead cross-functional teams to ensure seamless integration of tools into our e-commerce platforms, focusing on usability, performance, and scalability.
2. Amazon Brand Development:
   • Create and launch new brands tailored for Amazon's marketplace, focusing on product differentiation, brand positioning, and consumer appeal.
   • Develop brand strategies that leverage Amazon's platform capabilities to maximize visibility, sales, and customer engagement.
   • Conduct market research and competitive analysis to identify niche opportunities and establish brands that resonate with Amazon's customer base.
3. Brand Testing and Iteration:
   • Utilize Amazon's platform to gather consumer insights and test new tools and features developed for our brands.
   • Implement A/B testing, gather customer feedback, and iterate on strategies to optimize brand performance and enhance customer experience.
   • Collaborate with analytics teams to measure and analyze key performance metrics, adjusting strategies as needed to achieve growth targets.
4. Strategic Growth Initiatives:
   • Develop and execute growth strategies aligned with company objectives, leveraging both direct-to-consumer channels and Amazon's marketplace.
   • Drive revenue growth through effective digital marketing campaigns, SEO/SEM strategies, and promotional activities tailored to each platform.
   • Optimize sales funnels, conversion rates, and customer lifetime value through continuous improvement and innovation.
5. Cross-Functional Collaboration:
   • Partner closely with product development, marketing, sales, and operations teams to align growth strategies with product launches, inventory management, and fulfillment processes.
   • Foster a collaborative environment that encourages innovation, creativity, and knowledge sharing across teams.

Qualifications:

• Proven experience (10 years) in a senior growth role within direct-to-consumer e-commerce or at a AAA retailer, with a strong track record of building brands and driving revenue growth.
• Extensive knowledge of Amazon's marketplace dynamics, brand development strategies, and e-commerce best practices.
• Strategic thinker with the ability to analyze data, identify trends, and translate insights into actionable growth strategies.
• Excellent leadership skills with experience in managing and developing high-performing teams.
• Bachelor’s degree in Business, Marketing, Economics, or a related field (Master’s preferred).

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health benefits package.
• Flexible work environment with remote work opportunities.
• Professional development and training programs.
• Vibrant company culture with team-building activities and social events.

Join us in shaping the future of direct-to-consumer e-commerce and Amazon brand development. If you are passionate about innovation, growth, and leading transformative initiatives, apply now with your resume and cover letter detailing your relevant experience and achievements.