Digital Marketing Specialist

Location: Onsite / Hybrid / Remote (with travel expected to Zyris headquarters in Goleta, CA). Remote hiring nexus includes: CA, AZ, TX, OR, NV, UT, WA, and CO.

Join Our Team

If you are passionate about promoting a company who is making a positive impact in the world of dentistry, are a tech savvy experienced digital marketer with a knack for driving engagement and optimizing campaigns, we want you on our Zyris team! Apply now and be part of Zyris's mission to transform the dental experience for the better. Together, let's improve oral health for all.

About Us

Join us at Zyris as we revolutionize the dental experience, making it safer, more effective, and comfortable for patients and clinicians. Our innovative tools enhance patient care and support dental practices to thrive. Be a part of our mission to improve oral health for everyone.

How You Will Contribute:

As a Digital Marketing Specialist at Zyris, you'll work under the coaching guidance and direction of the Senior Digital Marketing Manager to execute effective digital marketing campaigns, manage online platforms, and drive customer engagement. Your role will be pivotal in implementing strategies to increase brand visibility, drive website traffic, and optimize Zyris's online presence.

Key Responsibilities:

Execute Digital Marketing Campaigns:

• Design, develop, and implement digital marketing campaigns across various channels, including email, social media, search engines, and the Zyris website.
• Expected Outcome: Increase brand visibility and lead generation by achieving an increase in website traffic, and increase in qualified leads

SEO and SEM Optimization:

• Optimize the Zyris website and online content for search engines to improve organic search rankings. Manage paid search campaigns to drive targeted traffic.
• Expected Outcome: Improve organic search rankings, resulting in an increase in organic search traffic

Email Marketing:

• Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Expected Outcome: Achieve an increase in open rate and click-through rate for email campaigns, while reducing unsubscribe rates

Social Media Management:

• Plan and execute social media strategies to promote Zyris’ products and engage with the dental community on preferred social platforms.
• Expected Outcome: Increase social media followers and enhance community engagement with an increase in interactions and shares.

Analytics and Reporting:

• Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics, HubSpot, and social media analytics. Provide regular reports and insights to guide strategy adjustments.
• Expected Outcome: Provide actionable insights that result in improvement to campaign performance and an increase in ROI.

Collaborate with Sales and Product Teams:

• Work closely with the sales and product teams to ensure marketing efforts are aligned with sales goals and product launches.
• Expected Outcome: Support the sales team to achieve an increase in sales and successful product launches with coordinated marketing efforts.

Stay Updated with Industry Trends:

• Keep abreast of the latest trends and best practices in digital marketing and the dental industry.
• Expected Outcome: Implement innovative marketing strategies that maintain Zyris’ competitive edge and relevance in the market.

Additional Role Responsibilities:

• Provide support to the Senior Digital Marketing Manager, along with other team members as needed and assigned.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field preferred.

- Minimum of 3 years of experience in digital marketing preferred.

- Proven track record of executing and managing digital marketing campaigns and strategies.

- Expertise in SEO/SEM, email marketing, social media, content marketing, and web analytics.

- Strong analytical skills with the ability to interpret data and derive actionable insights.

- Excellent time management and project management skills.

- High emotional intelligence, effective communicator & collaborator.

- Strategic thinker with a results-driven mindset and passion for innovation.

- Agile and able to adapt to changing priorities and a dynamic environment.

- Effective working independently, as well as collaboratively with team members, driving to ensure successful performance outcomes.

- Experience in the dental or medical device industry is a plus.

Additional Information

Even if you don’t meet each requirement, we encourage you to apply. Your skills and experience may be relevant beyond this list of qualifications. Zyris is committed to offering competitive, fair, and commensurate compensation, and a pay range that we reasonably expect to pay for this role. Actual compensation offered will be determined based on criteria permitted under applicable law including but not limited to a candidate’s job-related skills, experience, education or training, and location.

Benefits: Zyris offers a comprehensive package of benefits including time off, medical/dental/vision insurance, 401(k), and other benefits subject to eligibility requirements.

Wellness of body, mind, and wallet!

• Medical, dental and vision insurance: 100% coverage for you, 75% coverage for your dependents
• 401(k) plan (dollar for dollar match, up to 4% of your salary)
• Life Insurance, short-term and long-term disability benefits
• EAP and other wellness benefits to support your physical and mental well-being

Time Off!

• Take the time you need to rest and recharge, there are no preset limits
• Take time off to care for yourself or family member. Up to 10 days per year.
• Time off to volunteer and contribute to the community

Investing in your growth!

• Professional development tailored to your needs
• The time and space to learn, prioritized at all levels of the company

There’s more!

• Remote & Hybrid work
• Fun company events
• Access to lots of joy and laughter

About Zyris

We’re a family business that was envisioned during a holiday dinner by a dentist, an industrial designer, and an accountant. The dentist complained of physical strain and visibility challenges. After much brainstorming and experimenting, a new way of practicing dentistry was born in 2001 with the launch of our Zyris Isolite dental isolation system. As a result, over 100 million dental procedures at over 15,000 locations have had better clinical outcomes with ease and efficiency.

Our company culture embodies an entrepreneurial spirit by encouraging employees to speak up and pursue new ideas, with an eye on long-term customer success. We live our core values, while supporting each other and the greater dental community.

Equal Opportunity Employer

We are an equal opportunity employer and believe that diverse perspectives enrich and strengthen our company culture. We encourage and invite all qualified applicants of every background, ability, race, religious creed, color, national origin, ancestry, medical condition, marital status, gender identity or expression (including pregnancy, childbirth, or related medical condition), age, sexual orientation, military or veteran status, political affiliation, and any other protected classification.

Zyris is committed to diversity, equity, and inclusion, both in our hiring practices and in our employee experience. We celebrate differences, and together we have cultivated a respectful environment where everyone can show up authentically. Harassment, racism, and discrimination are never tolerated.