Growth Marketing Specialist

WHY ESOFT?
Esoft belongs to Esoft Group, a leading player in the global real estate marketing sector, known for innovative solutions and high standards. Esoft caters to real estate photography companies worldwide in post-production services. With a strong presence in key markets like the US, Europe, Australia, and New Zealand, we’re the preferred choice for companies looking to enhance their services and efficiency.

If you are looking for a global culture with a dynamic, fast-paced environment that encourages you to grow and develop diverse skill sets, this is for you.

You will get abundant opportunities for professional growth and an impressive career trajectory, complemented by competitive compensation, health benefits and travel packages. We also offer hybrid word settings and mentorship from experts.

RESPONSIBILITY
Lead Generation:

• Initiate the improvement of lead generation campaigns - working across paid ads, re-marketing, SEO, content, email marketing, partnership. Set up campaigns, write copy, build landing pages, monitor paid spending and reports on the results.
• Have strong understanding of lead scoring models to assign points to each criterion, segment leads into categories, test and optimize the lead scoring model
• Track and analyze lead quality, conversion rates, sales cycle length, revenue, and ROI.
• Optimize email marketing campaigns and marketing automations

Conversion and Engagement:

• Conduct A/B testing and experimentation to optimize conversion rates, user experience, and campaign performance
• Support web copy improvements, set A/B tests on website, and identify and improve UX friction points.

Report and Market Research:

• Analyze key performance metrics and provide regular reporting on campaign performance and ROI to Marketing Lead and Head of Marketing
• Do market research and stay informed about industry trends, emerging technologies, and best practices in growth marketing and the real estate and photography sectors to drive innovation and competitive advantage.
• Evaluate competitors' digital strategies and recommend improvements to maintain Esoft's competitive edge.

Key skills to look for in Growth Marketing Specialist
This role requires a variety of different skills, including:

• Email marketing: Be familiar with marketing automation platforms like Hubspot, user.com or other CRM systems, and strong in implementing A/B testing.
• Search engine optimization (SEO): Be proficient in SEO best practices to help new audiences' companies online.
• Social media management: Good understanding of social media strategies to increase engagement with customers and identify opportunities for holding marketing campaigns on social platforms.
• Data analysis: Be efficient in analyzing large datasets to identify trends and opportunities for future campaigns.
• Creativity: Able to think creatively to develop unique marketing campaigns and suggest previously untapped audiences for your business.

REQUIREMENT

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• 2-5 years of proven experience and results from previous work as a Growth/Performance Marketing Executive or similar role.
• In-depth knowledge of performance marketing channels, such as paid search, paid social, affiliate marketing, and display advertising
• Experience with ad copywriting, targeting strategies, and campaign management
• Strong understanding of website analytics and conversion tracking
• Excellent communication and project management skills
• Strong attention to detail and ability to work in a fast-paced environment

Working time: Mon-Fri, flexible hour, extra WFH

Location: Han Viet Tower, 348 Kim Nguu, Minh Khai, Hai Ba Trung, Hanoi

WHAT WE OFFER
We offer you an opportunity to continue building your career in an international and successful company with market-leading, innovative solutions. In every business unit and in every office around the world, Esoft has always been driven by a strong team spirit and an even stronger sense of pride. We strive to provide an interesting workplace where people work and interact across cultures and time zones. We cherish creativity and innovation, and we invest in training and development of employees.

• Attractive salary
• 100% SHUI in probation, premium healthcare package for individuals and family
• 12 AL/ year and 24 WFH days/year
• Daily meals provided
• Experience in increasingly challenging and engaging real-world marketing projects.
• Experience in an international company with the culture that encourages and fosters creativity, innovation, respect and equality
• Opportunity to learn from experienced leaders and managers
• Attendance in meetings, events, networking opportunities and training courses

If you have any questions, feel free to contact us at chau.nm@esoft.com.