Sr. Marketing Manager - Kids, LEGO® Star WarsTM (parental cover)

Job Description

Are you passionate about developing your already proven marketing skills in a very attractive global role?

Bring your unique mix of commercial and creative skills into play and help craft compelling and innovative global marketing campaigns within the LEGO Star Wars team!

Core Responsibilities

Overall, you will set and implement long and short-term strategies and plans for LEGO STAR WARS to deliver on brand and commercial objectives. This role has a focus on the Kids consumer group, and responsibilities include:

• Develop and bring to life key parts of the Global Marketing strategy for LEGO Star Wars, with a special focus on communication, innovation, strategy, and deployment.

• Be the primary driver in creating and carrying out best-in-class Owned, Earned, Shared & Paid (OESP) marketing campaigns; including continuous engagement and a robust, insights-based communication toolbox.

• Drive alignment and orchestrate collaboration across a wide spectrum of internal and external collaborators.

• Foster a collaborative and mutually beneficial partnership with IP Partner to unlock shared marketing opportunities.

• Drive communication innovation: explore new channels and discover new ways of engaging Star Wars kids and families.

Do you have what it takes?

• Substantial marketing experience from a strong consumer brand - preferably in a global or regional role, with a proven track record in communication development and high intuition for business.

• Passion for fandom marketing and community engagement experience is an advantage.

• Audience First approach and to think consumer-first and know how to apply both creative and data to drive the right global initiatives and make the appropriate franchise decisions.

• Campaign Leadership Experience in developing and leading product campaigns, including agency management. Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues.

• Experience in driving effective campaigns and communications beats connecting across a sophisticated OESP ecosystem with a particular focus on Owned, Earned, and Shared media.

• Effective communication skills – a great relationship builder and negotiator with proven ability to through collaboration create followership with a diverse group of team members and partners across multiple business areas, geographies, and agency partners.

• Results Oriented – Successful experience in decision making, analytics, time management, and marketing innovation skills. Ability to inspire change, try new things and evaluate business potential, turning findings into action.

• Future thinking – represents a curious mentality, focused on innovation and experimentation with new opportunities and partners.

• High level Proficiency Microsoft Office, specifically Excel and Power Point, Google Analytics, PowerBI.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores, or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity, and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.