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Sr. Director - OLA Creative Operations and Development

POSTED ON 4/23/2025 AVAILABLE BEFORE 5/9/2025
the LEGO Group Billund, 10 Full Time
Job Description

Our LEGO® Agency (OLA) is looking for a Sr. Director - OLA Creative Operations and Development to lead our team of creatives and designers as well as the OLA culture in our Headquarters.

Seize this amazing opportunity and bring your passion for making the right conditions for our creative people to thrive and do the best work of their lives!

We are the in-house creative agency leading all the global and regional creative work, campaigns, experiences and packaging for the LEGO Group. The new Sr. Director - OLA Creative Operations and Development will lead a team of about 40 creative people from all around the world, based in our HQ in Billund (DK).


Core Responsibilities



  • Ensuring a vibrant, diverse and positive culture so that our creative people thrive, including behavioral change programs
  • Coach as well as continuously provide the right conditions for our creatives to design impactful development and training plans
  • Collaborate with the VP Head of Global Creative on the recruitment and retention needs within the team
  • Develop a comprehensive understanding of the creative and design resource pool to effectively plan resource allocation, balancing individual strengths, availability, and skills with the strategic and innovation needs of the organization
  • Provide the vision and plan for the creative culture in HQ, including the DEI agenda
  • Partner with the Design and Creative Play Lab organizations to build the creative culture more broadly across the LEGO Group
  • Be an active member of the OLA Leadership Team– adding value to overall OLA vision and transformation with creative culture insights and plans
  • Overall cultural health and motivation & satisfaction of the creative department in Billund
  • Serve as a leadership role model, demonstrating bravery, focus, and curiosity in a creative design environment, while inspiring others to do the same



Play your part in our team succeeding

The creative teams represent a big part of OLA. Their energy, ambition and bravery is key to our collective success. The creative group is made up of problem solvers and makers across many disciplines, and we need a strong leader who is passionate about leading the teams through change. Someone who is capable of re-imagining our capability and ways of working, enabling OLA to go to the next level and make a more significant contribution to the overall growth and success of LEGO Company.

There is a shared desire for more bravery and bolder ideas so it is a very exciting time to join us in this role!

Do you have what it takes?



  • A passionate DEI leader with a proven track record in creating positive, high performing creative environments during periods of change
  • Proven experience leading and building creative teams and deeply passionate about people development
  • An excellent coach and mentor that builds love and trust with your team – you have a nurturing spirit also capable of providing direct and constructive feedback increasing the performance of the team
  • Influential impact and an open-minded approach - capable of working alongside senior partners
  • Whilst you are not responsible for the creative output, you are passionate about creativity and creative ideas and understand the importance of people’s well-being in getting “great” work
  • Solid experience in a senior creative operations or ECD role in agencies or brand side



Other Beneficial Personal Skills



  • Dedicated and kind – you’re a highly creative person in your own right, but you are equally admired for your values and generosity to others
  • Highly collaborative and visionary in the space of creative culture
  • Energetic and culturally connected – we are a culture brand so we are looking for curious and open-minded people to join us



Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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