Digital Marketing Strategist

Join FxPro: a leading international fintech company. Be a part of our expanding international team, with offices in Limassol, London, Nassau, and Dubai. FxPro boasts a diverse workforce of over 500 employees representing 40 nationalities, making it an exciting and dynamic workplace. At FxPro, we see each team member as an integral part of our success story.

As a Digital Marketing Strategist, you'll be responsible for developing online performance and branding strategies on a yearly/quarterly/monthly basis in order to achieve the company's KPIs.

Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive user registrations, deposits, and achieve monthly KPI and growth targets
• Create and execute awareness strategy to increase brand visibility and recognition
• Collaborate closely with cross-functional teams, including business development, marketing performance team, and analytics, to align strategies and achieve shared objectives
• Analyze Market trends and competitors' approach
• Analyze local market performance and collaborate with business development teams to develop tailored marketing strategies
• Conduct in-depth analysis of SEO, user acquisition, brand awareness and social media marketing to identify gaps and optimize overall marketing efforts
• Continuously monitor and optimize campaign performance to maximize ROI and achieve business goals
• Identify and explore new user acquisition channels and strategic partnerships
• Analyse churn rate and improve the re-marketing strategy

Requirements

• Experience as a digital strategist/ digital analyst
• 5 years of experience in marketing
• Knowledge of fintech industry’ specifics
• Deep understanding of user acquisition channels, strategies, and best practices
• Familiarity with the distinct user acquisition challenges across iOS and Android platforms, across web
• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners
• Deadline-Oriented
• Strong Attention to Detail
• Fluent in English; Russian will be considered an advantage

Our benefits

• Excellent compensation package
  
• Medical insurance
• Provident fund
• In-house gym with a personal trainer
• Free daily lunch catering, snacks, and beverages
• Company discount card for various products & services
• 50% discount on language courses with a tutor
• 21 days of annual leave and 10 days of sick leave annually
• Shuttle bus service from Limassol
  
• Birthday certificate program
• Relocation bonus and visa/work permit support