Job Posting for Senior Sales Manager, MICE at Melco Resorts & Entertainment
Senior Sales Manager, MICE
locations
COD Mediterranean, Limassol
time type
Full time
posted on
Posted 27 Days Ago
time left to apply
End Date: May 28, 2025 (30 days left to apply)
job requisition id
REQ11499
REQ11499 Senior Sales Manager, MICE (Open)
POSITION SUMMARY:
The Senior Sales Manager, MICE is responsible for maximizing revenue opportunities through the management and sale of conference facilities, hotel rooms, entertainment and food & beverage. Generates new accounts, develops direct and indirect sales channels, and formulates and implements sales and marketing strategies for the MICE segment. Ensures that the yearly sales budget is achieved and surpassed by optimizing existing clients’ business and developing new business, working closely with the Director, Resort Sales & Marketing.
PRIMARY RESPONSIBILITIES:
Builds and strengthens relationships with existing and new customers to grow the MICE-business. Activities include sales calls, event management, fam trips, (local & international) trade shows and after-sales
Manages and develops relationships with key internal and external stakeholders
Sets up strategies of maximizing MICE-, hotel and food & beverage revenue, while optimizing room rates from MICE groups
Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand
Prospects new accounts both in key existing markets and potential new markets
Seeks out partnerships and joint-marketing activities with partners to drive awareness of the property along with increased production and results
Conducts site inspections, training seminars and education hotel related webinars
Follows up on potential & tentative bookings in the assigned market with the clients
Manages incoming groups requests and digital group platforms / MICE-agents
Executes sales actions within set cost budget structure, not limited to tactical offers, client partnership, sponsorships, and fam trips
Aims to achieve the Company Sales Vision with set KPI’s
Documents all sales actions in the CRM system
Understands and strictly adheres to the Rules & Regulations established in the Employees Handbook and the Hotel’s policy on Fire, Hygiene, Health & Safety
Produces regular and ad-hoc reports related to conference facilities, hotel rooms, food & beverage and any promotional packages for review by management
Manages, motivates and develops a team of highly skilled Sales and MICE-professionals
QUALIFICATIONS:
Experience
At least ten years of experience selling and managing MICE-facilities, hotels and/or entertainment attractions to corporates and MICE-agents
Excellent knowledge of key MICE-segments in the region with experience of developing specific strategies
Existing relationship with major corporate accounts and MICE-agents
Proven track record of developing new corporate relationships and converting these relationships into sales
Education
Degree from a major, accredited institution in the fields of hospitality, gaming, event management, marketing, finance or business administration
Post graduate degree would be an advantage
Skills / Competencies
Mature presentation style and comfortable interacting with senior management
Fluency in English is mandatory; proficiency in Greek and other European languages is an advantage
Expert proficiency in MS Excel and strong skills in PowerPoint
Experience using Delphi and Opera
Strong project management skills
Personal Competencies
Strong interpersonal, leadership and communications skills and an aptitude for working under high pressure
Team Management skills: able to build teams and develop talent
Ability to keep up with a fast paced and growing business
Must have a strong analytical and commercial mindset
About Us
Melco Resorts & Entertainment Limited
(“Melco”) is a developer, owner and operator of casino gaming and entertainment casino resort facilities in Asia.
Through the implementation of innovative products and services and by working hand-in-hand with globally renowned brands, Melco intends to offer the best entertainment experience that aims to appeal to a broad spectrum of customers and thereby become the leader of gaming industry in the region. In this endeavor, we have a number of projects currently underway or planned.
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