Marketing Communications Senior Specialist

 Join Novibet as Marketing Communications Senior Specialist!

Are you ready to take on a key role in a dynamic, fast-growing company? If you have a passion for Marketing and thrive in a fast-paced environment, this could be the right opportunity for you.

Who We Are

Founded in 2010, Novibet is a leading GameTech company with a strong international presence. We operate in diverse markets, including Greece, Cyprus, Ireland, Canada, Brazil, Mexico, Chile, Ecuador, Finland, Italy, and New Zealand. With offices in Greece, Malta and Brazil, our mission is to deliver unparalleled sports betting and online gaming experiences to our rapidly expanding customer base.

Why Novibet

At Novibet, we are proud to be certified as a Great Place to Work, consecutively from 2021, reflecting our commitment to developing a positive, inclusive, and supportive work environment. Join us, and you will be part of a team of over 1,000 people worldwide that values collaboration, innovation, and personal growth.

What We are looking for

As a Marketing Communications Senior Specialist, you will join our dynamic Marketing team for the Marketing Communications of Greece & Cyprus and report to the Head of Marketing Communications for these markets. You will help us build strategies and tactics to get the word out about our brand and deploy successful marketing campaigns owning their end-to-end implementation.

What you will work on

• Further reinforce Novibet brand equity in the mature Greek market and establish its brand presence in the Cypriot market
• Oversee and execute marketing and advertising activities and content initiatives that engage customers and maximize brand awareness and consideration
• Own the end-to-end marketing planning for new Novibet markets (research, design and execution)
• Lead ideation, production and optimization of marketing activations that can be scaled or replicated across all Novibet markets
• Plan and execute Go-to-market strategies
• Develop communication strategy aligned with short-term and long-term marketing targets
• Create engaging ATL campaigns both for Sportsbook products and Casino and liaise with content coordinators to ensure brand consistency. 
• Optimize content according to SEO, working closely with relevant team members
• Running RFPs to identify the right partners or vendors for Marcomms projects 
• Handle creative and content agencies across markets and prepare pitch presentations- briefings
• Monitor market trends, research consumer markets and competitors' activities to identify opportunities for promotion and growth
• Analyze brand positioning and consumer insights
• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
• Monitoring and managing communicational plans to be submitted to the Hellenic Gaming Commission & the National Betting Authority of Cyprus
• Own, monitor and handle Marcomms budget 

 What you bring

• Minimum 5 years of proven working experience in brand management, content management or account management roles
• BSc degree in Communications, Marketing or relevant field. MSc degree is a nice-to-have
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
• Familiarity with digital marketing and social media
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing
• Fluency in English language with excellent writing skills 
• Knowledge of the gambling industry as a professional or even as a player would be considered a plus

What we offer

We truly value our people at Novibet! Within our vibrant, dynamic, and fast-paced environment, we encourage everyone to reach their full potential while enjoying every step of the journey. Here's how we make that happen:

• Competitive Compensation: Attractive salary and bonus scheme
• ‍Health insurance:  Group health & medical insurance package
• Top-Notch Equipment: All the tools you need for your role
• Career Growth: Focused career development, performance management, and training opportunities
• Alternative Transportation: Shuttle buses & Carpooling options
• Inclusive Environment: A welcoming, international, and multicultural team
• Engaging Activities: Exciting events, sports, and team-building activities

At Novibet we value diversity and are committed to an inclusive and equitable workplace. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, are made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, disability or chronic disease, age, ancestry or place of origin.