What are the responsibilities and job description for the 1-Stop Design Shop, Inc. is hiring: Digital Marketing Specialist -- Google Ads, position at 1-Stop Design Shop, Inc.?

Job Description

About the Role

We are seeking a Digital Marketing Specialist with expertise in Google Ads and Paid Media to join our team! The ideal candidate should have 2-5 years of experience managing high-performing paid digital campaigns for service-based businesses like pest control, lawn care, and home services .

This role requires expertise in Google Ads (Search, Performance Max, LSA), Meta Ads (Facebook & Instagram), Google Tag Manager (GTM), and Call Tracking , with a strategic mindset to drive high-quality leads and conversions.

Key Responsibilities

Google Ads & Meta Ads Campaign Management

Develop, launch, and optimize Google Ads Search, Performance Max, and Local Services Ads (LSA) for lead generation.
Manage and optimize Meta Ads (Facebook & Instagram) to increase lead quality and conversions.
A / B test ad copy, targeting, bidding strategies, and landing pages to maximize ROAS and lower CPL.
Troubleshoot campaign performance issues and implement proactive strategies to ensure consistent results.

Data-Driven Strategy & Conversion Tracking

Set up and manage Google Tag Manager (GTM) to track user behavior, events, and conversion goals.

Analyze Google Analytics 4 (GA4), Google Search Console, RavenTools, and RankMath to optimize ad performance and refine targeting.

Provide data-driven reports with actionable insights to improve campaign efficiency.

Call Tracking & Google My Business (GMB) Management

Using CallTracking Metrics and CallRail for Call Tracking to analyze lead quality and optimize ad spend.

Optimize and manage Google My Business (GMB) listings to improve local search visibility and ad performance.

Marketing Automation & Email Campaigns

Create and execute email marketing campaigns that nurture leads and drive engagement.

Implement automated follow-up sequences to improve conversion rates.

Optimize subject lines, content, and timing for higher open and click-through rates.

Landing Page & Ad Copy Optimization

Work with the team to enhance landing pages for better ad conversions.

Write compelling ad copy, headlines, and CTAs tailored to audience intent.

Use basic SEO principles to ensure landing pages align with Google Ads best practices.

Performance Monitoring & Continuous Optimization

Track CPL, ROAS, CTR, CAC , and adjust campaign strategies accordingly.

Stay updated on Google Ads, Meta Ads, and digital marketing trends to apply the latest best practices.

Requirements & Qualifications

2-5 years of experience managing Google Ads and Meta Ads for lead generation.

Strong knowledge of Google Ads, Performance Max, Local Services Ads, and Meta Ads targeting.

Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and UTM tracking.

Experience with email marketing tools (HubSpot, iContact, Mailchimp, etc.).

Strong copywriting skills for ad content, email campaigns, and landing pages.

Familiarity with WordPress / Elementor for making landing page optimizations.

Basic knowledge of HTML, CSS, and JavaScript for tracking setup.

Experience with photo / video editing tools like Adobe Express or Adobe Creative Suite (preferred).

Agency experience and client reporting skills are a plus.

Work Environment

Onsite Position – Bedford, MA

This is a full-time, in-office role where collaboration and creativity drive success!

We believe that great ideas happen when teams work together in person.

Why Join 1-Stop Design Shop?

Competitive Compensation

Career Growth Opportunities – Your work makes a real impact!

Flexible Schedule & Work-Life Balance

Casual & Creative Work Environment

Health, Dental, Vision & 401K Options

11 Paid Holidays PTO

Free Snacks, Coffee & Tea (Always!)

Small Team – Your Voice Matters!

About 1-Stop Design Shop

We are a fast-growing, full-service digital marketing and design agency specializing in branding, web design, paid media, social media management, and print marketing for small to mid-sized businesses.

Our team is passionate about helping businesses grow through data-driven marketing strategies . If you're looking for a high-energy, collaborative environment where your skills make a direct impact, we’d love to hear from you!

How to Apply

If you're ready to elevate your career in digital marketing , apply today!

Apply for this job

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1-Stop Design Shop, Inc. is hiring: Digital Marketing Specialist -- Google Ads,

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