What are the responsibilities and job description for the Social Media and Digital Marketing Manager position at A New Leaf?
Social Media and Digital Marketing Manager
Boulder, CO, USA Req #4379 Monday, January 27, 2025
Job Summary
Responsible for content development for the Hillman Group’s Robotic Digital Solutions Brands (Minute Key, KeyStart, Engraving - Quick-Tag, TagWorks, f.i.d.o, i.d. SPOT - and Resharp) including, but not limited to websites, email, advertisements, wholesale communications, social media, etc. The position will be responsible for content development for all digital brand platforms and manage the Social Media Coordinator. The Social Media and Digital Marketing Manager will be responsible for tracking, analyzing and adjusting digital strategies based on results.
Essential Job Functions
- Brand Stewardship, Copywriting and Email Marketing
- Thorough product and brand knowledge
- Create compelling ad creative, including graphics, copy, and video content, to support marketing objectives and enhance brand presence.
- Create new content for websites and landing pages when necessary
- Regularly write blog posts for RDS sites
- Manage relationship with Email Agency
- Develop email communications and promotions for brands
- Social Media
- Lead the strategic planning and execution of content across RDS organic social channels; work with Social Media Coordinator to develop and manage multiple content calendars to ensure consistent posting and timely campaign launches.
- Create high-quality, engaging, and on-brand content that resonates with target audiences (including posts, graphics, videos, and stories) for social media platforms.
- Develop influencer and promotional social media strategies for RDS brands
- Monitor, engage, and respond to comments, messages, and mentions to build meaningful relationships with followers.
- Experiment with new formats and approaches to keep content fresh and relevant.
- Test all forms of social content to determine what types of posts yield the most engagement, action and sales.
- Leverage social listening and mine for trends that align with the brand’s social media strategy, including user-generated content, real-time engagement opportunities, and key seasonal topics.
- Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve.
- Analytics and Reporting
- Maintain regular reporting to measure and analyze the results of organic social media content
- Participate in the development and delivery of customer presentations, line reviews and new program opportunities with a focus on creating promotional opportunities for the sales organization
- Communicate regularly with the Sales & Support teams to provide information, answer questions, and assist with issues within the retail channel
- Monitor, analyze, and report on the performance of social media campaigns and adjust strategies as needed.
- Team Leadership / Development
- Manage Social Media Coordinator
- This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.
Education & Experience
Competencies – Knowledge, Skills and Abilities
Starting Pay Rate Range :
88,000 to $92,000
Benefits
At Hillman, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage as well as short-term and long-term disability. Financial benefits include401(k), education assistance, Military Leave Pay, stock purchase and company-paid life insurance. Paid time off benefits include parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see our Benefits Showcase.
Application Close Date
30 days from posting; February 27, 2025. All eligible employees and external applicants are encouraged to apply.
RDS #BuiltHillmanStrong
Salary : $88,000 - $92,000
