What are the responsibilities and job description for the Marketing Specialist - Digital & Social Media position at Boulder Community Hospital?

Digital & Social Media Marketing Specialist Boulder Community Health, Boulder, CO 80303 $28.65 - $42.97 an hour - Full-Time Days, 40 hours per week

Boulder Community Health is seeking a Digital & Social Media Specialist who is responsible for developing, maintaining, and implementing a brand-aligned internal and external digital media and communications strategy across all BCH social media and internal communication platforms to support organizational goals, attract and retain patients, and foster employee engagement and satisfaction. This position manages the creative direction, development, production and publication of digital media including video, photo, and graphic design content.

Benefits :

Health insurance, including a FREE employee only option
Dental and Vision insurance
BCH paid Life Insurance; Spouse and Dependent Life Insurance plans
Short-term and Long-term disability coverage
Health and Dependent Care Flexible Spending Accounts
Retirement plan with BCH matching contributions, and discretionary lump sum contribution
Paid Time Off
Education assistance program
Voluntary Wellness programs, to include biometrics, wellness team challenges, and much more
Staff Support Initiatives such as Sound Baths, Meditation, Massages, and Reiki
Free one-on-one retirement planning sessions
Employee Assistance Program offering 8 free, confidential counseling sessions for you and your family

Qualifications

Bachelor’s degree in health administration, communications, journalism, or related field required.

Minimum of 5 years relevant experience required.

Proficiency in strategic social media channel and reputation management.

Proficiency in Microsoft Office suite.Demonstrated expertise in communicating results through written reports and PowerPoint presentations.

Preferred experience in Adobe Creative Suite programs Premiere Pro, Lightroom, or similar, e.g. Canva.

Preferred experience in the creative development, direction, and production of digital or multi-media content, particularly video, photography and graphics.

Responsibilities Marketing Strategy

Reports to and supports the Manager of Digital Strategy in the development, creative direction, and execution of social media marketing strategies that drive acquisition and retention of patients across the continuum of care.

Collaborates with the Content Specialist and Service Line Specialist to design and achieve high-priority marketing goals.

Regularly applies data analytics to assess and improve communication relevance, engagement and efficacy across social media channels; readily adopting new market-competitive best practices.

Serve as subject matter expert for all Marketing team members, service lines and departments on social media marketing and reputation management.

Social Media

Directly oversees creative development and execution of key messaging for entire social media network, including but not limited to Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.

Optimizes channel impact by developing and implementing channel-specific strategic plans and content calendar with standards for content type, format, branding, frequency, and topic. Explore and leverage emerging social media tools and trends.

Maintain Social Media Use Policy and Social Media Standard Work to standardize appropriate social media use internally and externally.

Reputation Management

Has primary responsibility for online reputation management – responds to online reviews and comments in collaboration with patient relations and clinic / department leaders.

Manages vendors involved with social media and reputation management, e.g., Press Ganey.

Partners with Manager of Digital Strategy to develop dashboards and KPI reports for online reputation. Monitors results and industry trends, partnering with vendors to create actionable recommendations for improving results.

Videography and Photography

Supports graphic, photography and video content development and publication throughout content lifecycle, e.g., storyboarding, creative direction, filming, and post-production.

Collaborates with the Content Specialist, key stakeholders, and other content creators to strategically prioritize and manage digital media projects, adhering to quality, branding, and voice standards.

Maintenance of internal Image, Audio & Video Libraries, serving as access resource for all departments.

About Boulder Community Health and Boulder, Colorado Boulder Community Health (BCH) is a not-for-profit healthcare organization based in Boulder, Colorado. It provides comprehensive medical services to the Boulder County community, including acute care, emergency services, and outpatient care. BCH operates several facilities, including the flagship Boulder Community Hospital, and offers a wide range of specialties such as cardiology, oncology, orthopedics, and maternity care. The organization is known for its commitment to high-quality care, patient-centered services, and a focus on wellness and prevention. Boulder Community Health is dedicated to improving the health of the local community by integrating advanced medical technology, evidence-based practices, and personalized care. The healthcare system also emphasizes collaboration with local physicians, wellness programs, and community outreach initiatives. BCH is recognized for its strong ties to the local population and its role in supporting public health initiatives, promoting healthy lifestyles, and addressing health disparities. Boulder Community Health is a Certified Level II Trauma Center and has received incredible accolades for the wonderful care that we provide including : Newsweek- “America’s Best-in-State Hospital 2025”; U.S. News and World Report- “Best Hospitals for Maternity Care 2025”; 5280 Magazine-“21 BCH physicians among 2024 list of the region’s best doctors”; Daily Camera People’s Choice Awards 2024- Honorable mention, Best Physical Therapy Center; and American Heart Association- Quality Stroke Care 2024. As an employee at Boulder Community Health, you will enjoy working in state-of-the-art facilities with competitive compensation and benefits, including health / dental / life, tuition reimbursement and an on-site fitness center. You also have access to an incredible Employee Wellness and Support program, employee activities, discounts and more! EOE / Affirmative Action / Drug-free workplace. BCH will never conduct interviews or ask for employment documents via text. This position has no close date. Applications will be accepted until the position is filled.

Salary : $29 - $43

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