What are the responsibilities and job description for the Marketing Specialist position at Ability Professional Network, LLC?
Our client is a leader in the Household, Industrial & Institutional (HI&I) specialty chemical industry. They have asked Ability Professional to recruit a Marketing Specialist for their sales team. The Marketing Specialist will collaborate closely with the commercial and business Development teams. This role involves gaining a deep understanding of HI&I market segments and sales channels to identify and pursue the most promising opportunities. This opportunity plays a key role in driving new business development, innovation, and customer satisfaction.
Responsibilities
- Conduct market research to obtain relevant and reliable information around markets, customers, competitors, and trends, while converting that data into actionable insights for that organization to use in strategy and business planning in short and long term.
- Lead the development and execution of marketing programs and campaigns from start to finish, leveraging internal support and driving collaboration for both established and new products.
- Develop marketing content for webinars, advertisements, website / industry portal materials, eblasts, social media posts, video scripts).
- Develop messaging and value propositions that drive product awareness and business growth and support the customer buying journey.
- Actively manage product portfolio life cycle to maximize sales and profit, while building a strong long-term brand.
- Work with Commercial and Business Development teams to generate content for training.
- Collaborate with Sales team members to obtain key account information used to establish key performance indicators.
Qualifications
- Bachelor’s degree in marketing or closely related discipline.
- 3-5 yrs experience in marketing or product management of specialty chemicals in the HI&I market.
- Strong leadership & communication skills, both written and verbal, plus the ability to perceive and present information both analytically and creatively, to all levels of the organization, including leadership.
- Demonstrated skills and capabilities in analytical and critical thinking, complex problem solving & team leadership.
- Proficient in the use of Microsoft Office products.