What are the responsibilities and job description for the Digital Marketing Executive position at Accor Hotels?
Company Description
Raffles Hotels & Resorts is a collection of award-winning luxury hotels located in vibrant destinations around the world. Unique with its own distinct personality, each Raffles hotel distinguishes itself with the highest standards of product and service.
Raffles Europejski Warsaw , a beloved icon sitting proudly on Royal Route in the heart of Warsaw, delivers the new chapter of luxury in its extraordinary history that spans over 160 years.
The lovingly restored and reinvented hotel has 106 timeless elegant guest rooms with 24-hour Butler service, signature Europejski Grill restaurant, legendary Long Bar, a century-old heritage patisserie Lourse Warszawa, and a revitalizing oasis Raffles Spa.
It also acts as a showcase for the best modern Polish art, with Hotel Europejski Art Collection.
We offer excellent career development and growth opportunities for our Colleagues who have the talent, dedication, drive, and passion to be part of a leading global luxury hospitality brand.
Job Description
The key objective of the position will be to support the execution of the Hotel’s Digital Marketing and E-commerce strategy including but not limited to content updates, social media management, and email marketing. Reporting directly to the Marketing Manager and reporting dotted line to Regional E-commerce.
- Assist the Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channels
- Manage the creation and publishing of relevant, original, high-quality content
- Update and optimize the Hotel content on Direct, Indirect channels and online listings
- Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Manage the active presence of the property on Social Media channels
- Monitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO, Display, Paid Social, Metasearch
- Support the execution of the emailing calendar for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
- Provide creative ideas and best practices for content marketing and social media
- Deliver monthly and quarterly reports on web performance
- Monitor and reply to online reviews
Qualifications
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