What are the responsibilities and job description for the DIRECTOR OF MEMBERSHIP position at Accor Hotels?

Company Description

We are looking for a Director of Membership to join the re-opening of the famed Delano Miami Beach.

Set to open its doors in 2025, Delano Miami Beach will fuse historic charm with contemporary luxury, reflecting a reimagined experience that pays homage to the original visionary concept. Comprising 170 rooms and distinct food and beverage concepts, the hotel will preserve its iconic walk-in pool and, in addition, unveil a new pool on an amenity deck, offering breathtaking views of the ocean. Delano Miami Beach will act as the brand's flagship location, re-establishing Delano as a trailblazer in luxury lifestyle hospitality. Ennismore, in partnership with Cain International (the owners of Delano Miami Beach as well as partner in the Delano brand), are currently undertaking a significant renovation and redevelopment of the iconic Delano hotel with an aim to open its doors again ahead of the 2025 winter high season.

The Director of Membership will be the driving force behind the creation, growth, and success of the membership club at Delano Miami Beach as we prepare for the re-opening of this iconic property. This role will focus on attracting, engaging, and retaining an exclusive, highly-desirable membership base, ensuring exceptional member experiences and creating a lasting sense of community. You will lead the membership team, strategize revenue growth initiatives, and work closely with cross-functional teams to ensure the highest standard of service and benefits for members.

Job Description

What you'll do...

Develop and execute a comprehensive membership strategy that attracts, captivates, and retains a cultivated, exclusive membership base, elevating the Delano experience.
Introduce groundbreaking membership tiers, bespoke packages, and elevated services that reflect the Delano spirit, ensuring our membership base remains both sophisticated and profitable.
Stay ahead of the curve-constantly analyze market trends, member behavior, and competitors, and ensure our offerings stay fresh, enticing, and in tune with our clientele.
Guide and lead a team that delivers exceptional service to your members and any potential members
Foster an environment of collaboration, excellence, and creativity, ensuring your team is inspired and aligned with Delano's commitment to luxury and personalized service.
Curate bold initiatives to boost membership revenue, from innovative promotional campaigns to exclusive corporate partnerships and member referral programs.
Execute creative strategies to achieve and surpass our year-one membership targets while maintaining the integrity and exclusivity of the club.
Uncover new, elevated revenue streams through premium experiences, unique offerings, and partnerships with luxury brands that perfectly complement the Delano lifestyle.
Build and nurture deep, personalized relationships with each member-crafting an experience that is uniquely tailored to their tastes, desires, and expectations.
Keep your finger on the pulse with proactive communication, ensuring members feel connected to the essence of Delano Miami Beach at all times.
Leverage data and insights to understand member preferences and behaviors, continuously enhancing the member experience with tailored offerings.
Use data-driven strategies to personalize the membership journey, boosting satisfaction and ensuring our offerings remain compelling.
Craft a seamless, personalized onboarding process for new members that introduces them to the exclusive Delano experience from the very first moment.
Maintain an ongoing engagement strategy that keeps members enchanted with exclusive access to curated events, personalized service, and surprise moments that align with the Delano lifestyle.
Continuously solicit feedback and adjust services, ensuring the membership program evolves and remains as exclusive and exciting as our members deserve.
Work closely with hotel operations, sales, marketing, and events teams to create seamless integration of the membership program into the broader Delano experience.
Coordinate with hotel operations teams including but not limited to Front Desk, Concierge, F&B, and wellness teams to ensure that every member benefit is delivered with the signature Delano style, creating the ultimate luxury experience.
Attend premier industry events and networking functions to spread the word about Delano's membership offering
Cultivate and strengthen relationships with influencers, industry leaders, and luxury partners who share Delano's vision, establishing the club as the epitome of exclusivity.
Position Delano Miami Beach as the go-to destination for members who seek extraordinary experiences, collaborating with key stakeholders to drive the club's continued success.

Qualifications

What we're looking for...

Proven experience as a Membership Director or in a senior leadership role within a private club, luxury hospitality environment, or a similar membership-based organization.

Demonstrated ability to develop and implement successful membership strategies that drive revenue growth and member engagement. You can also change course quickly and present new ideas and plans based on management and ownership requests.

Experience with CRM systems and data analytics to track member behavior and optimize programs.

Excellent communication, interpersonal, and presentation skills.

A strong understanding of the luxury hospitality market and competitive landscape.

A passion for delivering exceptional member experiences and building long-term relationships.

A strong network in Miami and beyond - you know who and how to bring the best members in.

Ability to multitask, work in a fast-paced environment, meet deadlines and have a high-level attention to detail.

You can turn any situation around into a positive experience for all, members, guests and team members alike.

You are scarily organized.

You think big and encourage your team to believe.

You are comfortable with the strategic as well as day to day detail.

You are a natural at leading and managing others, and you lead by example, creating an environment where your team can be their best self.

You are able to easily identify and utilize emerging trends and technology to generate revenue.

You exhibit a professional attitude, diplomacy and an ability to handle difficult situations.

You are highly responsible, reliable and ethical. A reputation for honesty and integrity.

You get things done, independently and skilled at taking decisive action.

Additional Information

What's in it for you…

The opportunity to join an innovative, fast-growing, international group that's committed to not just building new hotels but building a global brand.

The chance to challenge the norm and work in an environment that is both creative and rewarding.

Become part of a team that's very passionate about creating great hospitality experiences and exploring new locations at every opportunity.

A competitive package and plenty of opportunity for development.

Delano is part of the Lifestyle Collective of Ennismore. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Ennismore and Accor entered a joint venture in 2021, creating a new autonomous entity and the world's fastest-growing lifestyle and leisure hospitality company.

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