VP of Marketing - Remote

Job Description

Job Summary

We are seeking an experienced and strategic VP / CMO, Marketing to lead the marketing efforts for one of our companies. Operating in the B2B space, we source, train and place virtual assistants (VAs) with clients simultaneously developing strong workflows which ensure seamless task management. Our unique selling point lies in guaranteed task coverage, with tight workflows enabling any VA or backup team member to step in if necessary, ensuring uninterrupted support for our clients.

The ideal candidate is a strong marketing leader who understands the B2B space, has experience targeting the US market, and can drive lead generation through strategic marketing efforts while operating within a tight budget. You will be instrumental in formulating and executing a comprehensive marketing plan to expand our client base, increase brand awareness, and generate qualified leads. The role offers flexibility, with a mandatory 5-hour overlap during EST business hours (9 am-5 pm EST).

Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with business goals and drives lead generation within the B2B market.
• Position our unique value proposition effectively in the market, highlighting seamless virtual assistant workflows, backup support, and uninterrupted service delivery.
• Lead all aspects of digital marketing, including SEO, PPC, content marketing, social media, and email campaigns, to increase brand visibility and drive leads.
• Identify and analyze customer acquisition channels, optimizing efforts to achieve maximum ROI on a tight budget.
• Research and understand the US market, ensuring marketing campaigns resonate with target audiences and align with industry trends.
• Collaborate with internal stakeholders to create engaging and targeted marketing content for campaigns, websites, and sales materials.
• Monitor and analyze the performance of marketing initiatives, providing actionable insights to improve campaign effectiveness and overall strategy.
• Build and oversee marketing tools, platforms, and automation systems to optimize lead generation and nurturing.
• Stay up-to-date with marketing trends, tools, and technologies to identify innovative strategies for growth.

Desired Skills and Experience

Job Details