What are the responsibilities and job description for the Sr. Analytics Manager - Digital marketing Analytics position at Acunor Infotech?
Job Details
Job Title:
Senior Analytics Manager - Digital Marketing Analytics
Location:
San Francisco, CA (2-3 days per week in-office)
About the Role:
We are seeking a highly skilled and experienced Senior Analytics Manager specializing in Digital Marketing Analytics to join our team in the Banking/FinTech industry. This is a critical role, requiring a blend of technical expertise, industry experience, and leadership capabilities. You will lead a team of 5 offshore members and provide actionable insights to enhance digital marketing performance across paid search, paid social, addressable digital, and website analytics.
Key Responsibilities:
- Develop and execute analytics strategies to optimize performance across digital marketing channels, including paid search, paid social, addressable digital, and website analytics.
- Collaborate closely with cross-functional teams, including marketing, product, and engineering, to align analytics insights with business goals.
- Build, mentor, and manage a team of 5 offshore analysts, ensuring high-quality deliverables and efficiency.
- Provide data-driven recommendations to improve customer acquisition, engagement, and retention through advanced analytics and reporting.
- Leverage expertise in the Banking/FinTech industry to identify trends, opportunities, and risks in marketing strategies.
- Design and present key performance dashboards and reports to senior stakeholders.
- Stay updated with the latest analytics tools, trends, and techniques to drive innovation in the team.
Required Skills and Experience:
- Proven expertise in digital marketing analytics, including hands-on experience with platforms like Google Analytics, Adobe Analytics, Tableau, SQL, and related tools.
- Strong knowledge of digital marketing channels such as SEM, social media ads, programmatic advertising, and website analytics.
- Experience in the Banking/FinTech industry analytics is mandatory.
- Previous consulting experience is highly preferred.
- Leadership experience managing teams, especially offshore teams, is essential.
- Excellent analytical, communication, and stakeholder management skills.
- Flexibility to work 2-3 days per week from the San Francisco office.
Preferred Qualifications:
- Advanced degree in Analytics, Data Science, Marketing, or related field.
- Proficiency in Python or R for advanced analytics is a plus.
- Familiarity with machine learning and predictive modeling techniques.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
