Demo

Sr Analytics Manager - Digital marketing Analytics

Acunor Inc
San Francisco, CA Full Time
POSTED ON 3/30/2025
AVAILABLE BEFORE 4/25/2025

Job Title :

Senior Analytics Manager Digital Marketing Analytics

Location :

San Francisco CA (23 days per week inoffice)

About the Role :

We are seeking a highly skilled and experienced Senior Analytics Manager specializing in Digital Marketing Analytics to join our team in the Banking / FinTech industry. This is a critical role requiring a blend of technical expertise industry experience and leadership capabilities. You will lead a team of 5 offshore members and provide actionable insights to enhance digital marketing performance across paid search paid social addressable digital and website analytics.

Key Responsibilities :

  • Develop and execute analytics strategies to optimize performance across digital marketing channels including paid search paid social addressable digital and website analytics .
  • Collaborate closely with crossfunctional teams including marketing product and engineering to align analytics insights with business goals.
  • Build mentor and manage a team of 5 offshore analysts ensuring highquality deliverables and efficiency.

Provide datadriven recommendations to improve customer acquisition engagement and retention through advanced analytics and reporting.

  • Leverage expertise in the Banking / FinTech industry to identify trends opportunities and risks in marketing strategies.
  • Design and present key performance dashboards and reports to senior stakeholders.
  • Stay updated with the latest analytics tools trends and techniques to drive innovation in the team.
  • Required Skills and Experience :

  • Proven expertise in digital marketing analytics including handson experience with platforms like Google Analytics Adobe Analytics Tableau SQL and related tools.
  • Strong knowledge of digital marketing channels such as SEM social media ads programmatic advertising and website analytics .
  • Experience in the Banking / FinTech industry analytics is mandatory.
  • Previous consulting experience is highly preferred.
  • Leadership experience managing teams especially offshore teams is essential.
  • Excellent analytical communication and stakeholder management skills.
  • Flexibility to work 23 days per week from the San Francisco office.
  • Preferred Qualifications :

  • Advanced degree in Analytics Data Science Marketing or related field.
  • Proficiency in Python or R for advanced analytics is a plus.
  • Familiarity with machine learning and predictive modeling techniques.
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