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Marketing & Outreach Specialist

Adams County, Colorado
Brighton, CO Full Time
POSTED ON 3/17/2025
AVAILABLE BEFORE 4/11/2025

Marketing & Outreach Specialist

Print (https : / / www.governmentjobs.com / careers / adams / jobs / newprint / 4698960)

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Marketing & Outreach Specialist

Salary

67,242.35 - $77,328.70 Annually

Location

Brighton, CO

Job Type

Regular Full-time

Job Number

06772

Department

Parks and Open Space

Division

Special Events

Opening Date

10 / 18 / 2024

Closing Date

11 / 8 / 2024 11 : 59 PM Mountain

Our Mission

At Adams County, our team members engage in top-notch opportunities to grow and expand their impact. We cultivate an inclusive and innovative culture where diversity matters! Diversity, Equity & Inclusion (DEI) is a core cultural competency at Adams County, and we actively seek and welcome applicants that bring diverse experiences and value inclusion.

Cultural Competencies / EEO

Adams County is an equal opportunity employer. We strive to have a workforce that reflects the community we serve. No person is unlawfully excluded from employment opportunities based on race, color, national origin, ancestry, religion, creed, sex, sexual orientation, gender expression, gender identity, age, disability, genetic information, veteran status,marital status or any other legally protected characteristic.

Position classification

Hybrid Job duties and expectations allow for onsite and remote work scheduled every week. Employees in this classification are regularly scheduled onsite one (1) to four (4) days per week based on the County needs and as determined by Department Director. Hybrid classified roles can be onsite more than the set minimum based on employee preference.

  • Description
  • Benefits
  • Questions

What Success Looks Like In This Job

The Adams County Parks, Open Space & Cultural Arts Department (POSCA) brings fun events, the arts, and the outdoors to life for our communities. Our vision is to significantly enhance quality of life, enrich communities, and INSPIRE. We are looking for a Marketing & Outreach Specialist to join our team to help tell the stories of the great work we do and all we have to offer.

Working with the countys Communications Department, this position will focus specifically on the work of the Department including Special Events, Cultural Arts, Park Operations, Park Rangers, CSU Extension, and 4-H.

Examples of Duties for Success

  • Develop and implement marketing strategy to unify the brand of the Parks, Open Space & Cultural Arts Department
  • Support POSCA department divisions with marketing, communications, design, and public relations needs
  • Create individual marketing plans to support events, programs, and projects throughout the year
  • Keep Adams County communities informed of all POSCA-related information, including park updates and maintenance, capital project updates, events, programs, and other important information through existing and new communications channels
  • Coordinate with POSCA divisions to update website, online communications, e-newsletters, and other communications to ensure accuracy, clarity, and interest
  • Develop and implement strategies to grow the audience for existing communications channels
  • Analyze current communications channels to inform future efforts and development for new channels
  • Organize media buys for large county events, including Adams County Fair, Pride, Festival Latino, and Stars & Stripes
  • Act as liaison for all media outlets during large county events
  • Provide creative direction on graphic design for event, program, and project promotions
  • Coordinate and help create signage packages for county events
  • Develop and implement a marketing plan for facility rentals at Riverdale Regional Park, with a focus on community and cultural events
  • Support outreach efforts to gather community input for POSCA capital projects and initiatives
  • Develop effective new channels for internal and external communications efforts
  • Lead content creation for social media platforms, specific to CSU Extension and 4H
  • Perform ongoing website updates, specific to CSU Extension and 4-H
  • Attend and participate in staff meetings and program events as requested.
  • Work directly with Communications Department staff to support their initiatives as they relate to POSCA and communicate POSCA messaging through their media outlets and resources
  • Perform other related duties and responsibilities as required.
  • Qualifications for Success

  • Experience in advertising, marketing technology and public outreach.
  • Ability to think strategically across short-, medium- and long-term marketing goals.
  • Thoughtful, collaborative work ethic with strong communication skills and the ability to influence others.
  • Experience in working with social media platforms, data collection software.
  • Understand advertising and marketing tools, technology, digital platforms, and offline / online marketing trends.
  • Experience in working with a diverse set of community members, stakeholders, and employees.
  • More Qualifications for Success

    Experience : 3-5 years experience in marketing, communications, public relations for events, government, environmental, or arts-related organizations

    Education : Equivalent combination of education and experience with demonstrated knowledge and skills may be considered

  • Bachelors degree in marketing, communications, public relations, or related field required.
  • License or Certificate : Possession of, or ability to obtain, an appropriate, valid driver's license.

    Background Check : Must pass a criminal background check.

    Adams County complies with Colorados Job Application Fairness Act (JAFA). JAFA prohibits employers from asking individuals to disclose their age, date of birth, or dates of school attendance or graduation on an initial employment application. However, additional application materials such as certifications and transcripts containing this information may be required for certain positions; if such additional materials are requested, applicants may redact information that identifies the applicants age, date of birth, or dates or attendance or graduation.

    Adams County provides a comprehensive benefits package to employees that goes above and beyond what is offered at most organizations.

    Clickhere (https : / / youtu.be / ILAvllPaGb4) to watch our video about why Adams County is an Employer of Choice!

    Benefits You Expect :

  • AFLAC Supplemental Medical Insurance
  • Basic Term Life & Optional Term Life Insurance
  • Deferred Compensation Plan
  • Dental / Vision / Medical Plans
  • Generous Vacation / Sick leave
  • Long-Term Disability
  • Retirement Plan
  • Short-Term Disability
  • Plus some you might not expect :

  • Employee Assistance Program
  • Employee Fitness Center
  • Employee Health Clinics
  • Flexible Work Schedules
  • Recreation Center Discounts
  • Training & Tuition Reimbursement Programs
  • Wellness programs
  • Lactation friendly certified workplace
  • Please be aware that your cover letter and resume will not be accessed in the initial screening process, so you must complete your application and supplemental questions with as much detail as possible. Any personally identifiable information (PII) such as name and address will be redacted from applications that meet the minimum screening requirements and are forwarded to the hiring manager. If the hiring manager selects you to advance in the hiring process, your cover letter and resume will then be accessible to the hiring team. Information provided on the application is used to determine if a candidate meets minimum qualifications. Only information provided at the time of the application being completed will be considered and additional information that is not listed on the application will not be considered when deciding if a candidate meets or does not meet the qualifications. Applicants are STRONGLY encouraged to include all information and details on their application. I understand and agree that only information provided at the time of my application will be used to determine if I meet the minimum requirements for this position.

  • Yes, I understand and agree
  • Yes, I understand but disagree.
  • How many years of experience in marketing, communications, public relations for events, government, environmental, or arts-related organizations do you possess?

  • 0 - 2 Years
  • 3 - 5 Years
  • 6 Years
  • Please select your highest level of education :

  • High School Diploma / GED
  • Associate's Degree
  • Bachelor's Degree
  • Master's Degree
  • Doctorate's Degree
  • Not Applicable
  • Do you currently possess or do you have the ability to obtain a valid Colorado driver's license?

    Why do you think you would be a good fit for this position?

    Share an example of a successful social marketing strategy you created and implemented. What made it successful?

    How do you prioritize project-based work in a very busy, high-demand environment?

    What does your ideal weekend look like?

    Required Question

    Agency

    Adams County

    Address

    4430 S. Adams County Parkway, Suite C4000BBrighton, Colorado, 80601-8213

    Website

    http : / / www.adcogov.org / current-career-opportunities

    Apply

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    Salary : $67,242 - $77,329

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