What are the responsibilities and job description for the Adams Outdoor is hiring: Regional Marketing Manager in Ann Arbor position at Adams Outdoor?
JOB SUMMARY :
The Regional Marketing Manager will oversee marketing efforts across a designated region as well as additional responsibilities to the company as a whole, partnering closely with the sales team to drive revenue growth and enhance client satisfaction. This role requires a strategic thinker who can develop and execute innovative marketing campaigns while supporting sales with the tools and insights they need to succeed.
The primary focus and responsibilities of the position are to craft compelling stories that convert to revenue. In this position you are a strategic partner, strategist, and support to our Management and Sales Teams, using your ability to translate data, information, and research into persuasive proposals to find the stories and intelligent insights to reach audiences that optimize attribution.
The Regional Marketing Manager works autonomously and has a passion for Sales & Marketing, Out-of-Home Advertising, and will be closely aligned with Sales Account Executives, Sales Management, and Sales Assistants.
ESSENTIAL FUNCTIONS OF POSITION INCLUDE :
- Develops research-driven proposals and presentations tailored to audience needs and supported by data.
- Challenges traditional approaches by focusing on audience insights, asset optimization, and industry best practices to maximize revenue.
- Crafts compelling sales stories from quantitative and qualitative data, driving meaningful revenue growth.
- Designs persuasive proposals that align with company products while identifying up-sell opportunities.
- Collaborates with the sales team to strategize and develop comprehensive marketing and business plans.
- Stays informed on OOH industry trends and competitive media to identify revenue-generating opportunities.
- Leverages market analysis to independently guide lead-generation efforts with discretion and sound judgment.
- Conducts in-depth research on clients, market trends, and competitive insights to support Account Executives.
- Serves as a key liaison between clients, Account Executives, and internal departments, participating in client and prospect meetings as needed.
- Updates and distributes internal and external marketing materials to ensure consistency and effectiveness.
- Prioritizes and manages projects to meet deadlines and optimize workflow.
- Collaborates with Regional Marketing Managers to create streamlined processes and develop best-in-class marketing resources that highlight the Adams Outdoor story.
- Performs additional responsibilities as assigned by the supervisor.
PREFERRED QUALIFICATIONS :
Other Requirements
ADAMS OUTDOOR ADVERTISING :
The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the job.
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