What are the responsibilities and job description for the Marketing Director position at Addison Group?

Looking for a great place to work and a fun industry to work in??????

Essential Duties and Responsibilities

Develop corporate objectives for existing and new product lines and for brand licensing activities and has proven success in transforming those objectives into concrete marketing plans to ensure objectives are met
Develop and manage marketing operating budgets
Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail. Must have the ability to be creative and on the cutting edge in developing new alternative methods of advertising and promotion
Develop and implement product positioning, packaging, and pricing strategy
Create brochures, flyers, and other promotional materials to assist the sales team
Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets
Oversee and evaluate the industry and adjust marketing strategy to meet changing market and competitive conditions
Keep abreast of the marketplace to ensure new products are developed to meet ever-changing customer needs and demands. Monitor competitor products, sales, and marketing activities
Establish and maintain relationships with industry influencers and key strategic partners
Guide preparation of marketing activity reports and present them to executive management
Establish, maintain, and continually refine the corporate image throughout all product lines, promotional materials, and events
Ensure each product is properly represented at trade shows through booth design, PR, artwork, strategy, and staffing
Assist other departments within the organization to prepare promotional materials, manuals, and technical publications
Review and analyze sales performances against programs, quotes, and plans to determine effectiveness
Participate in product research and development
Continue, refine, and transform existing campaigns including truck wraps, calendars, social media, sponsorships, and other

Job Knowledge, Skills, and Abilities

Excellent verbal and written communication and interpersonal skills, with the ability to work with all levels of management and a variety of sponsors, vendors, and customers

Demonstrated in-depth sales and marketing techniques and financial principles. Effective ability to communicate orally or in written form effectively with co-management, internal and external sponsors, vendors, and customers

Ability to manage multiple priorities

Strong organizational and analytical skills

Must be able to pass a criminal background check and drug test

Education and Experience

Bachelor’s Degree or higher required

Minimum of five (5) years of managerial experience

15 years of marketing experienc

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Marketing Director

What are the responsibilities and job description for the Marketing Director position at Addison Group?

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