Senior Paid Media Strategy Manager

Job Overview:

We are seeking a dynamic and results-driven Senior Manager of Paid Media Strategy with experience in search, social, and programmatic advertising to join our team. This role requires a strategic thinker who thrives in fast-paced environments and has a proven track record in driving digital marketing campaigns. The ideal candidate will bring expertise from both agency and startup settings, offering a balance of creativity, data-driven decision-making, and leadership.

Key Responsibilities:

· Develop and execute integrated digital marketing strategies across search (SEM), social media, and programmatic advertising to drive growth, engagement, and brand awareness.

· Lead the planning, implementation, and optimization of multi-channel campaigns, ensuring they meet key business objectives and deliver measurable results.

· Oversee and manage cross-functional teams, collaborating closely with creative, analytics, and content teams to align on campaign goals and strategies.

· Manage relationships with external vendors, platforms, and media partners to ensure effective execution and performance of campaigns.

· Leverage data analytics to continuously refine strategies, monitor campaign performance, and identify opportunities for improvement and innovation.

· Stay up-to-date with the latest trends and best practices in digital media, ensuring that campaigns are forward-thinking and cutting-edge.

· Provide leadership, mentorship, and guidance to junior team members, helping to develop their skills and foster a high-performance team environment.

· Collaborate with senior leadership to align digital media strategies with broader marketing goals and business objectives.

· Monitor and manage budgets for digital media campaigns, ensuring cost-efficiency and optimization of ad spend.

Qualifications:

· 5 years of experience in digital media strategy, with a strong background in search, social, and programmatic advertising.

· Proven track record of developing and executing successful digital campaigns in agency or startup environments.

· Strong knowledge of digital media platforms, including Google Ads, Facebook/Instagram Ads, LinkedIn Ads, programmatic buying platforms, and DSPs.

· Experience with campaign analytics, optimization, and A/B testing to drive data-backed decision-making.

· Excellent communication skills, with the ability to present ideas clearly and effectively to senior stakeholders.

· Ability to thrive in a fast-paced, dynamic work environment, demonstrating flexibility and problem-solving skills.

· Strong leadership and team management skills with the ability to motivate and inspire others.

· BA/BS in Marketing, Business, or a related field, or equivalent experience.

Preferred:

· Experience with emerging platforms and technologies in the digital media landscape.

· Knowledge of web analytics tools (Google Analytics, etc.) and CRM platforms.