What are the responsibilities and job description for the Search Marketing Specialist position at Airoom Architects, Builders, and Remodelers?
Airoom Architects, Builders & Remodelers is a leading design-build firm known for its professionalism, talent, and excellence in creating high-end custom homes, residential remodels, and unique building projects. We pride ourselves on providing a collaborative environment where skilled professionals can thrive and achieve exceptional results.
We are seeking a motivated, results-driven Paid Search/Paid Social Associate with 1-3 years of experience to join our growing marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and a proven track record in managing and optimizing paid search and social media campaigns. This role will require creativity, curiosity, analytical thinking, and the ability to adapt to the fast-paced digital marketing landscape.
Key Responsibilities:
- Plan, execute, and optimize paid search and social media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
- Conduct keyword research and audience targeting to enhance campaign performance.
- Monitor and analyze campaign performance metrics to ensure goals are met and provide actionable insights.
- Collaborate with the creative team to develop engaging ad copy and visuals.
- Stay up-to-date with industry trends and best practices to implement new strategies.
- Report on campaign performance and provide recommendations for improvements.
- Assist in budget management and allocation for various campaigns.
- Work closely with cross-functional teams to align paid strategies with overall marketing goals.
Qualifications:
- 1-3 years of experience in digital marketing, with a focus on paid search and paid social media.
- Strong analytical skills and proficiency in using analytics tools such as Google Analytics.
- Experience with ad platforms like Google Ads, Facebook Business Manager, LinkedIn Ads, etc.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- Detail-oriented with a strong focus on achieving measurable results.
Preferred Skills:
- Google Ads and Facebook Blueprint certifications are a plus.
- Experience with A/B testing and conversion optimization.
- Familiarity with marketing automation tools.
- Experience in the luxury real estate or remodeling industry is a big plus
