What are the responsibilities and job description for the Marketing Automation Specialist position at Ali Awad Law, P.C.?
About Us: CEO Lawyer is a personal injury law firm in downtown Atlanta that is growing rapidly. We are seeking a dynamic and detail-oriented Marketing Automation Specialist to join our team. This role plays a crucial part in optimizing marketing and sales processes, leveraging automation tools to drive engagement and performance.
Key Responsibilities:
- Design and implement automated workflows for Sales and Marketing teams to enhance lead management and streamline processes using HubSpot and MailChimp.
- Plan, create, and execute email marketing campaigns for customer engagement, lead nurturing, and performance maximization.
- Set up and maintain landing pages, forms, and dashboards within HubSpot to support various marketing efforts and track key metrics.
- Design email templates that are mobile-responsive, visually appealing, and aligned with brand guidelines.
- Analyze email and marketing campaign performance, prepare reports, and optimize based on key metrics (open rates, CTR, conversions).
- Collaborate with Marketing and Sales teams to ensure seamless integration of automation tools with broader strategies.
- Troubleshoot and resolve issues related to workflows, campaigns, forms, and landing pages.
- Segment email lists and implement A/B testing strategies to improve engagement and conversion rates.
- Ensure compliance with data protection regulations and maintain accurate, updated contact lists.
Requirements:
- Proven experience with HubSpot and MailChimp for automation, email marketing, workflows, and reporting tools.
- Fluent in English (both written and verbal).
- Availability to work during Eastern Standard Time (EST) hours.
- Strong understanding of CRM systems and marketing automation capabilities.
- Demonstrated ability to analyze data and optimize marketing campaigns for performance.
- Excellent organizational skills and attention to detail.
- Problem-solving mindset with the ability to handle complex automation tasks.
Preferred Qualifications:
- HubSpot certifications (e.g., Marketing Software, Sales Software) are a plus.
- Familiarity with HTML/CSS for email customizations.
- Experience with Salesforce or other CRM systems is a bonus.
- Strong communication skills to collaborate effectively across teams.
Location: Remote (must work during EST hours)
Job Type: Full-Time
