What are the responsibilities and job description for the WEB ANALYTICS SPECIALIST position at ALIS Software?
Job Details
POSITION: WEB ANALYTICS SPECIALIST
DURATION: Long term
Location: NEW JERSEY, JERSEY CITY - ONSITE
Location: NEW JERSEY, JERSEY CITY - ONSITE
Job Description
Roles & Responsibilities
- Implement & Manage Digital Tracking Deliver tracking capabilities through the entire suite of Core digital platforms to provide detailed measurement of performance, data collection, and insights, to stakeholders
- Tag Management Expert Act as an SME for all things tag management, with a demonstrated ability to personally manage complex, custom tagging setup across multiple ecommerce platforms, while maintaining a high level of accuracy & fidelity in measurement
- Serve as Data Layer Owner In partnership with internal development team, own the roadmap, testing, and further customization of the company s proprietary data layer to deliver improved tracking capabilities across our client base
- 5 years of experience in a web analytics role, with emphasis on use of tagging across ecommerce/B2B platforms
- Advanced experience in delivering custom tagging/measurement in Google Tag Manager and Adobe Launch
- Advanced knowledge of Google Analytics and Adobe Analytics configuration settings and functional options, with the ability to translate technical platform-specific knowledge to stakeholders
- Data governance knowledge and ability to create processes to accurately onboard clients to standard tracking configurations, and effectively roll out changes and innovations to our entire client user base
- You speak fluent KPI and OKR: ability to clearly articulate data-informed insights & recommendations, keeping customer and business impacts as a focus
- Sharp attention to detail and a drive for practical solutions that balance effort and result.
- Emphasizes a proactive approach to problem-solving, developing hypotheses to prove out, and creating actionable insights to drive optimization
- Prior experience in a digital agency and/or the insurance/financial/pharmaceutical/government preferred
- Experience with survey, cookie consent, and feedback platforms like Medallia, Optimizely, Tealium.
- Strong conceptual design skills that translate user and business needs into successful digital experiences
- Detailed knowledge of digital analytic platforms and research tools to drive decision making.
- Experience in large, complex, organizations, balancing multiple assignments and deliverables simultaneously.
- Proven experience in cultivating organizational change and creating buy-in for new initiatives
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