What are the responsibilities and job description for the Digital Marketing Manager position at alliantgroup?
alliantgroup, LP is currently experiencing explosive growth! As a national consulting firm focused on being the voice to the middle market, our mission is simple: Strengthening American businesses. How do we do this? We hire the brightest talent with the most diverse backgrounds who are passionate about making a difference.
We are currently in search of a full-time employee to execute visionary online journeys to create competitive edge solutions for expanding existing online presence and other digital experiences.
Essential Duties
- Implement, monitor and improve PPC campaigns
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising to increase in-bound leads
- Work with social media team to design, build and maintain our social media presence through paid promotions
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies with internal teams
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Proven success implementing and improving PPC campaigns for conversions
- 5 years’ experience in digital marketing – B2B experience required
- BS/MS degree in marketing or a related field
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Expert level experience in setting up and optimizing Google Adwords campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Expert level knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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