What are the responsibilities and job description for the Community Manager position at Alpaca?
Your Role:
As Alpaca’s Community Manager, you will take the lead in cultivating a vibrant and engaged community across social and digital platforms.
Your mission is to build authentic connections, drive meaningful engagement, and create spaces where our developer-first community thrives. Beyond fostering online connections, you’ll play a key role in shaping Alpaca’s brand presence by supporting media relations and managing virtual and in-person events that leave a lasting impact.
Alpaca’s Marketing team is 100% distributed and remote. This role is an individual contributor reporting directly to the Marketing Lead.
Working Timezone: Pacific to Eastern, North America
Things You Get To Do:
Community Building and Engagement
- Drive member engagement on social platforms (LinkedIn, X) and community spaces (Reddit, Slack, YouTube), creating an environment that fosters trust and loyalty
- Monitor, moderate, and engage with community conversations, answering questions, providing support, and encouraging ongoing interaction
- Gather feedback from community members and use insights to inform content creation, product development, and marketing opportunities
- Collaborate with internal teams (Product, Marketing, Support) to implement community-driven suggestions and enhance user experience
Social Strategy and Content Development
- Work closely with the content team to develop engaging social posts, community updates, and encourage user-generated content that align with brand goals
- Create and manage social calendars, ensuring consistent and relevant posts that resonate with target audiences
- Assist in developing resources and content based on community needs as required
Event Planning and Management
- Coordinate and support both virtual and in-person events (webinars, meetups, conferences) to engage with community members, prospects, and media
- Assist in planning, promoting, and executing events to drive awareness and deepen community engagement
- Work with cross-functional teams to ensure seamless event delivery and track engagement metrics post-event
Metrics and Optimization
- Track community engagement and brand sentiment using platforms like Sprout Social and other analytics tools
- Regularly report on KPIs such as audience growth & engagement and content performance
- Continuously optimize your approach and output based on data to increase community participation and brand reach
Who You Are (Must-Haves):
- 5 years of experience in community management and/or social media– with a focus on building and nurturing online communities
- Expertise with social and community platforms such as LinkedIn, X, Reddit, Slack, and YouTube
- Proven ability to engage and build relationships with community members, encouraging active participation and trust
- Strong communication skills, both written and verbal, with the ability to articulate complex ideas clearly to diverse audiences
- Analytical mindset with the ability to track and report on engagement metrics
- Excellent organizational skills with the ability to manage multiple projects, meet deadlines, and work in a fast-paced environment
- A passion for tech, community-building, and creating meaningful connections
Who You Might Be (Nice-to-Haves):
- Background in fintech, SaaS, or tech-related (ideally within developer ecosystem)
- Experience with media relations, including outreach and securing press coverage
- Experience in managing virtual and in-person events, with the ability to multitask and coordinate logistics