What are the responsibilities and job description for the Search Experience Manager position at Amazon Web Services, Inc.?
Key Responsibilities
- Be customer-obsessed and view search engine activity through the lens of AWS prospects and customers.
- Identify opportunities to improve the customer experience through SEO and SEM strategy and tactics.
- Utilize data and anecdotes to support decisions, being comfortable utilizing data and dashboards in a self-serve culture.
- Write documents to articulate opportunities to Search marketing team members and other internal stakeholders.
- Make recommendations on strategy, investment allocation, and roadmap prioritization.
- Ownership of components of programs such as paid search campaigns, bidding, or page content recommendations.
- Partner with other Search team members to drive value from SEM and SEO while doing so more efficiently through improved processes, automation, and AI applications.
