Membership Sales Director

Overview

ABOUT DRIVE SHACK INC

Drive Shack Inc. is a leading owner and operator of golf-related leisure and entertainment businesses focused on bringing people together through competitive socializing. Today, our portfolio consists of American Golf, Drive Shack and Puttery.

ABOUT AMERICAN GOLF

American Golf is one of the most experienced and innovative operators in the golf industry today. As an owner, lessee, and manager of golf courses and country clubs for over 50 years, American Golf has the unmatched expertise to maximize any golf opportunity. Over its 50-year history, American Golf has been involved with more than 325 golf courses for various private entities or public agencies. Currently, American Golf manages over 70 facilities across the United States. To learn more or plan your visit, please visit americangolf.com.

Responsibilities

Job Purpose

The Membership Sales Director serves as the face of our private clubs, leading efforts to attract, engage, and enroll new members. This position is ideal for a results-driven professional who excels at relationship-building and thrives on networking with prospective members, current members, guests, and community leaders. Working closely with the General Manager, Vice President of Membership, and club staff, the Membership Sales Director drives membership growth while delivering exceptional guest experiences and contributing to the club's overall success.

Responsibilities

• Develop and execute strategic plans, in collaboration with the General Manager and Vice President of Membership, to meet and exceed membership sales targets.
• Proactively identify, pursue, and secure membership leads through effective networking, outreach, and follow-up strategies.
• Utilize the company CRM to manage leads, track progress, analyze sales performance, and generate contracts and reports.
• Conduct personalized tours of the club for prospective members, showcasing the club's amenities, benefits, and value.
• Collaborate with the Member Relations Director to create and execute monthly member events that foster engagement and drive referral-based enrollments.
• Ensure all new memberships are processed efficiently and accurately, adhering to all compliance and documentation standards.
• Provide key insights and updates during orientation meetings for department heads, ensuring a seamless onboarding experience for new members.
• Partner with club management, boards, and committees to enhance recruitment efforts and support club initiatives.
• Train and inspire staff across departments to identify and support membership opportunities, cultivating a culture of sponsorship and collaboration.
• Represent the club in the local community by building relationships with key stakeholders, attending events, and leveraging social media to drive membership visibility and growth.
• Monitor, analyze, and report on the success of all membership recruitment activities, ensuring continuous improvement and achievement of revenue goals.
• Assist the General Manager in delivering the membership message during staff meetings, ensuring alignment on goals and priorities.
• Maintain compliance with all local, state, and federal regulations.
• Actively participate in board and association committees as needed.
• Support and implement all American Golf Corporation initiatives and programs as assigned by management.
• Perform other duties as required to support club success.

Qualifications

Qualifications

• Minimum of 3 years of sales experience, preferably in the golf, hospitality, or service industry, with a proven track record of achieving and exceeding sales goals.Proficiency in social media platforms (LinkedIn, Facebook, Instagram, Pinterest) to drive membership growth and engagement.Strong skills in Microsoft Office Suite (Word, Excel) and CRM tools.Exceptional interpersonal, verbal, and written communication skills.Demonstrated ability to build relationships and foster a team-oriented environment.Highly organized with the ability to prioritize and manage multiple projects independently.Flexibility to work evenings, weekends, and holidays as needed to meet business demands.Basic math skills and a valid driver’s license required.

Education

• Bachelor’s degree preferred, or equivalent experience.
• A minimum of 3 years of relevant sales experience in golf, hospitality, or a related industry is required.

Skills/Abilities/Personal Characteristics

• Strong business acumen and analytical skills
• Exceptional time management and organizational abilities
• Ability to resolve conflicts professionally and efficiently
• Collaborative mindset with strong teamwork skills
• Results-oriented with excellent decision-making abilities
• Attention to detail and commitment to thoroughness
• Adaptability and flexibility to meet evolving business needs

Working Conditions

• Days and hours will vary based on business needs, including evenings, weekends, and holidays.
• The role requires physical activity, including standing, walking, climbing, kneeling, and lifting objects up to 25 pounds.
• Specific vision abilities, including close vision, distance vision, and peripheral vision, are required.
• Reasonable accommodations will be made for individuals with disabilities to perform essential functions.

American Golf Corporation is committed to equal employment opportunities for all. We will not discriminate against employees or applicants for employment on any legally recognized basis, (protected class), including but not limited to race, color, religion, genetic information, national origin, sex, pregnancy, childbirth, medical conditions, age, disability, citizenship status, uniform service member status, or any other protected class under federal, state, and/or local law.