What are the responsibilities and job description for the Manager, Community Engagement position at American Society of Addiction Medicine - ASAM?
Responsibilities
- Develop and implement marketing plans and editorial calendar for community engagement.
- Create compelling and shareable content for digital channels, including blog posts, newsletters, and social media platforms.
- Monitor and respond to member discussions, questions, and feedback in the online community.
- Plan and execute online community initiatives, programs, and events to drive engagement and retention.
- Oversee and analyze member engagement metrics and key performance indicators (KPIs) to inform strategy.
- Manage all aspects of the Member Connect Portal on the Higher Logic Online Community platform, including building and maintaining discussion forums, social features, events, and resource libraries.
- Design and deploy campaigns to foster participation within the online community, creating automation and personalization rules to encourage users to engage (e.g. join new groups or complete their user profiles)
- Build mechanisms to elevate topics, discussions and patterns of accomplishments within the online community
- Identify and empower community champions to encourage deeper member involvement.
- Provide training resources and guidelines for internal and external audiences regarding community usage and participation.
- Collaborate across departments to align community engagement with broader organizational goals.
- Ensure the technical functionality of the community platform, collaborating with vendors and internal teams to address and resolve issues as needed.
- Continually evaluate and refine the community strategy to maintain alignment with the organization's mission and growth objectives.
Required Qualifications
Desired Qualifications
Skills and Abilities :