What are the responsibilities and job description for the Marketing Automation & Growth Specialist position at AMERILIFE US, LLC?
Our Company
Explore how you can contribute at AmeriLife.
For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.
Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.
Job Summary
Pinnacle Financial Services is a dynamic and innovative company looking for a Marketing Automation & Growth Specialist to drive our marketing efforts forward. If you're passionate about automating marketing processes, optimizing workflows, and leveraging data-driven strategies to increase growth, we want to hear from you!Job Description
The Role:
As a Marketing Automation & Growth Specialist, you'll play a crucial role in optimizing our marketing campaigns, managing databases, and streamlining workflows to improve efficiency and performance. You'll be responsible for leveraging automation tools, running Google Ads, improving UI for better user engagement, and working with data to drive smarter marketing decisions.
Responsibilities:
- Marketing Automation & Workflows – Design and implement automated marketing workflows using tools such as HubSpot, Marketo, or Zapier.
- Database Management – Organize, segment, and analyze customer and lead databases to improve targeting and personalization.
- Google Ads – Plan, execute, and optimize paid advertising campaigns to boost conversions and ROI.
- UI/UX Collaboration – Collaborate with design and development teams to enhance landing pages and user experiences for improved engagement and conversion rates.
- CRM & Lead Nurturing – Develop strategies for lead scoring, segmentation, and nurturing to increase conversions.
- Performance Tracking & Analytics – Monitor marketing performance metrics, generate reports, and provide insights for ongoing optimization.
- Email Marketing & Campaigns – Create, automate, and optimize email sequences to improve engagement and retention.
- SEO & Content Strategy – Work together on SEO strategies and content marketing initiatives to promote organic growth.
What We're Looking For:
- 2-5 years of experience in digital marketing, automation, or related fields.
- Hands-on experience with marketing automation platforms (HubSpot, Marketo, ActiveCampaign, etc.).
- Proficiency in Google Ads, Google Analytics, and PPC strategies.
- Familiarity with databases, CRM systems (Salesforce, HubSpot, etc.), and lead nurturing strategies.
- Strong analytical skills and experience working with data visualization tools.
- Understanding of UI/UX principles and conversion rate optimization.
- Ability to work independently and collaboratively in a fast-paced environment.
- Bonus: Experience with API integrations, AI-driven marketing tools, or coding knowledge (HTML/CSS/JavaScript).
Why Join Us?
Opportunity to work on cutting-edge marketing strategies.
Collaborative work environment.
Growth opportunities within a fast-scaling company.
A culture that values innovation, creativity, and results.
Ready to take marketing automation to the next level? Apply now and let’s build something amazing together!
The physical address for this role is: 65 W. Street Rd Ste A101 Warminster PA 18974
