What are the responsibilities and job description for the Growth Marketing Specialist position at Architectural Clay Products?
Architectural Clay Products is seeking a Growth Marketing Specialist to join our team at our office on the North Shore of Pittsburgh, PA. We are a multi-generational, family-owned business specializing in tile, stone, brick, pavers, and much more. We serve customers in the architecture and design community, as well as tile installers, masons, general contractors, and have a full 7,000 sq. ft. showroom for walk-in and residential customers.
Ideal candidates will have :
- 5 years of marketing experience
- Familiarity with the built environment, preferably tile, stone, and / or masonry
- A solid understanding of digital marketing principles, including SEO and content marketing
- Familiarity with web analytics and algorithm optimization
- The ability to manage and optimize traffic to the website and online store
- Willingness to partner with the sales team to drive initiatives
- Experience managing social media marketing across a variety of platforms
- Expertise in vetted lead generation and capture
- Experience managing a blog platform
- Willingness to attend trade shows and industry events, and create compelling photography / content for campaigns
- Ability to analyze market trends and interface with our many vendors
- A positive, outgoing personality and strong willingness to learn and communicate with management
- Flexibility and the ability to pivot on short notice
Our company offers :
Serving Western Pennsylvania and West Virginia since 1960, Architectural Clay Products offers over 100 vendors and unlimited opportunities to incorporate creative solutions to modern marketing challenges. Bring your enthusiasm, drive, and expertise to Architectural Clay Products and see how far you can soar!