What are the responsibilities and job description for the Marketing Growth Specialist position at Webbula?
About Webbula
We help marketers deliver irresistible offers to receptive audiences. Since 2009, our industry-leading data solutions have empowered businesses to drive authentic engagement with their ideal customers. We protect and enrich first-party data by identifying and reducing email threats, cleaning email lists, appending meaningful audience data, and powering programmatic targeting.
Job Description
We're seeking a highly motivated and experienced Digital Product Leader to join our team. The ideal candidate will have at least 3 years of experience driving product positioning, go-to-market strategies, and customer insights. You'll work closely with our Director of Marketing to define and execute marketing strategies that effectively communicate our product's value and drive customer engagement.
Responsibilities
- Content & Campaign Development: Partner with Content Marketing Manager to create content (website content, sales collateral, webinars, blogs, email campaigns, white papers, case studies, etc.) that generates pipeline, accelerates sales, and strengthens partner relationships.
- Performance Measurement: Track and report on the effectiveness of marketing campaigns and initiatives.
- Qualifications: Bachelor's degree in Marketing, Communications, English, or Journalism, or equivalent working experience; 3 years of experience in product marketing; Strong portfolio of written work, including product positioning, blogs, eBooks/white papers, campaigns, and sales enablement; Proficiency in Salesforce.
