What are the responsibilities and job description for the Analyst-Marketing: Paid Search Enablement position at AMEX?
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As a part of the Enterprise Digital & Data Solutions team you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth.
In the role of Analyst : Paid Search Activation and Enablement , you will be a part of the Enterprise Performance Channel Enablement team, responsible for delivering critical Paid Search channel marketing capabilities, campaigns, and innovation. This team plays a significant part in delivering on revenue-driving business outcomes.
A successful candidate will have experience across both activation and innovation in Paid Search. This is an exciting opportunity to join a global team of experts, while also gaining exposure to many marketing channels and teams across the business.
Key Responsibilities :
- Leverage Google Ads, Microsoft Ads, and SA360 to centrally manage day-to-day campaigns and optimizations, maximizing performance delivered through PPC channel
- Launch new campaigns, monitor competitive environment, and track budgets for PPC program
- Support marketing teams and Search team leaders to develop search roadmaps that support both marketing priorities and channel best practices
- Work with other analysts and managers in the team, alongside the Performance Channel Analytics team and Marketing team, to create and implement data-led strategies that deliver against the marketing plans
- Support the internal finance process and monthly invoicing process
- Monitor internal and external digital trends and technologies to continually improve, innovate, and maintain competitive advantage
- Build and maintain relationships with marketers and supporting agencies
- Collate and distribute information for internal presentations and reporting
- Present to internal stakeholders in the marketing team and other central teams
- Work with the Analytics team on test and learn activities to innovate and establish best practices for SEM
Qualifications :
Salary Range : $55,000.00 to $105,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, well consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include :
For a full list of Team Amex benefits, visit our .
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We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Salary : $55,000 - $105,000
