What are the responsibilities and job description for the Digital Marketing Specialist position at AMVT?
Position: Digital Marketing Specialist
Location: Katy, TX
Company: AMVT LLC
About Us:
AMVT LLC, located in Katy, Texas, is a leading provider of optical sorting, food inspection, packaging machines, and material handling solutions. Our innovative equipment is widely utilized in the processing of rice, nuts, coffee, grains, seeds, beans, blueberries, blackberries, cranberries, and recycling materials. We are currently seeking a creative and results-driven Digital Marketing Specialist to join our dynamic team.
Job Summary:
The Digital Marketing Specialist will play a crucial role in enhancing brand awareness, driving traffic, and generating leads. This position involves creating high-quality marketing materials and leveraging digital platforms to effectively promote our products and services. The specialist will be essential in driving online sales and increasing brand visibility through strategic advertising campaigns across multiple digital channels. The ideal candidate will possess a blend of analytical skills, creativity, and technical expertise.
Key Responsibilities:
- Create and update various marketing materials, including product brochures, spec sheets, operation/installation/maintenance manuals, catalogs, banners, flyers, preventive maintenance plans, trade show displays, newsletters, and event promotions.
- Develop and produce compelling video and social media content, delivering a diverse range of on-brand assets, including photos, videos, graphics, and testimonials.
- Design, implement, and manage digital marketing campaigns across channels such as social media, email, and search engines.
- Conduct market research and strategize product listings on e-commerce platforms to maximize visibility and marketability.
- Plan and coordinate event marketing initiatives, including demo trips and trade shows.
- Collaborate with cross-functional teams and regional branches to ensure cohesive messaging and branding.
- Design and maintain the company’s website, ensuring optimal layout, functionality, and up-to-date content.
Qualifications:
- Bachelor’s degree in Marketing, Business, Sales, or a related field.
- Proficiency in content creation and social media management tools.
- Demonstrated ability as a digital content creator across multiple channels.
- Experience managing e-commerce listings on relevant platforms.
- Previous experience in marketing industrial machinery and service is a plus.
- Strong background in web development and experience in website maintenance.
- Well-organized, detail-oriented, and capable of working independently while maintaining brand consistency.
- Excellent written and verbal communication skills; writing samples may be requested.
- Bilingual in English and Spanish is a plus.
Job Type: Full-time
Pay: $40,000.00 - $50,000.00 per year
Benefits:
- Paid time off
Schedule:
- Monday to Friday
Ability to Commute:
- Katy, TX 77494 (Required)
Ability to Relocate:
- Katy, TX 77494: Relocate before starting work (Required)
Work Location: In person
Salary : $40,000 - $50,000
