What are the responsibilities and job description for the Digital Marketing Coordinator/Manager position at Amy's Eden Senior Care?
Job Summary
We are seeking a dynamic and results-driven Digital Marketing Manager to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our services. This role requires a strong understanding of digital marketing tools and strategies, as well as the ability to analyze data to optimize performance. The Digital Marketing Manager will play a crucial role in enhancing our online presence and driving customer engagement.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across various channels, including SEM, social media, email marketing, and content marketing.
- Manage social media accounts, creating engaging content that aligns with brand messaging while fostering community engagement.
- Conduct thorough market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
- Optimize conversion rates through effective landing page design and A/B testing.
- Analyze campaign performance using tools such as Google Analytics to track metrics and generate reports for stakeholders.
- Collaborate with cross-functional teams to ensure cohesive brand messaging across all platforms.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies to maintain a competitive edge.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in digital marketing with a focus on conversion optimization and social media management.
- Proficiency in using digital marketing tools such as Google Ads, social media platforms, email marketing software, and analytics tools.
- Strong understanding of SEM strategies and best practices.
- Familiarity with JavaScript is a plus but not mandatory.
- Excellent research skills with the ability to analyze data and derive a
Job Type: Full-time
Pay: $60,000.00 - $100,000.00 per year
Benefits:
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
Salary : $60,000 - $100,000