What are the responsibilities and job description for the Digital Marketing Manager position at Anchor?
Digital Marketing Manager
Hybrid working
Salary is circa £48k
Shape the Future of Digital Marketing for Over-55s Developments
Anchor is looking for a dynamic Digital Marketing Manager to lead innovative digital marketing strategies for our over-55s new developments. Working closely with the Sales & Marketing Director, you’ll drive sales, boost brand visibility, and engage our audience through a new website, SEO, CRM insights, digital campaigns, and external property portals.
Key Responsibilities include :
- Develop and execute multi-channel digital marketing strategies, including SEO, SEM, PPC, email, and social media.
- Manage the new developments’ website, ensuring optimal performance, user experience, and SEO excellence.
- Oversee CRM systems (Salesforce), leveraging insights to enhance lead generation and customer engagement.
- Optimize property listings on external portals (, Rightmove, Zoopla) to maximize visibility and results.
- Lead digital campaigns, monitor KPIs, and provide performance reports to inform strategic decisions.
- Ensure compliance with GDPR and other regulatory standards across all activities.
What We’re Looking For :
Why Join Anchor?
Make an impact by driving digital innovation for a meaningful cause.
Grow with us in a supportive, forward-thinking team environment.
Competitive benefits and the chance to shape our digital future.
We will be reviewing applications as they come in and will close the advert once we've received enough. If you're interested, early applications are encouraged!
No Agencies please
Anchor – a great place to work
Anchor is England’s largest not-for-profit providers of care and housing for older people. Our heartfelt ambition is to transform housing and care so everyone can have a home where they love living in later life.
We’re not-for-profit which means every penny we make or save is invested in the people who live with us, the places they live and the people who work here. That means a better standard of care and customer service, better wages, more investment in training and development and improved facilities.
A rewarding environment
From health and happiness to finance and your career, we’ll give you all the support you need.
Health & happiness
Finance
Career
To see our full range of benefits, check out our dedicated Please follow the link or copy and paste
Celebrating diversity, celebrating you
Anchor is proud to be an equal opportunity employer. We aim to celebrate diversity and inclusion in all that we do, as we know that the more diverse our colleagues are, the better care and support we can give to our residents and each other.
We are proud to have an LGBT group for our residents, and also Disability, LGBT and race and ethnicity colleague networks. These work to celebrate diversity, address concerns, review policy and practice and empower their members. We also have an Inclusive Ambassador network to allow all colleagues to be part of promoting diversity and to be an ally to others.
We are a Gold Standard Inclusive Employer, a Stonewall Diversity Champion, Menopause Friendly and a signatory to the Care Leaver Covenant, HouseProud Pledge and Age Friendly Employer Pledge schemes.
Salary : $48,000
