Demo

Director Product Marketing B2B Channel

Apartment Association of Orange County
Tustin, CA Full Time
POSTED ON 3/3/2025
AVAILABLE BEFORE 6/2/2025

About the Company - $1B International technology manufacturer. Our products help people stay safe and connected. We are building a global research & development product hub in California. The US product hub will spearhead global research and development for next-gen technology products.

About the Role - Director / Sr. Product Marketing Manager - Business Networking / Physical Security products

Responsibilities :

  • Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.
  • Execute Go-To-Market launches for new solutions, products, and feature releases.
  • Act as a product marketing advisor in internal and external product communications including training, sales pitches, industry shows, media conferences, and influencer collaborations.
  • Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge.

Qualifications :

  • BA / BS degree in marketing, network engineering, or a related field required; MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management.
  • 8 years of progressive experience in product marketing or growth marketing, with a proven track record in the business networking or related industry.
  • Extensive experience and understanding of the business networking hardware industry and / or Physical Security.
  • Experience in other industries / products such as Wireless Wifi, Video / Keyless Access, VOIP, and IT-related industries for unified communications.
  • Must have experience with vertical markets B2B SMB, Hospitality, Education, Multi-Dwelling Units, Internet Service Providers, and Enterprise-level clients.
  • Strong technical understanding of the product and solutions and the ability to effectively translate technology features into partner and business benefits.
  • Required Skills - Product marketing experience in networking hardware infrastructure and / or physical security products.

    Preferred Skills - Marketing to B2B and Channel Partners, VAR, MSP.

    Pay Range and Compensation Package - Salary range : $130,000 - $210,000 Bonus Excellent Paid Benefits.

    Equal Opportunity Statement - We have invested almost $1B in building a global Research & Development product center in California. Unlimited career and growth opportunities.

    Recruiter : Nadine Reedus

    Sr. Director Recruiting

    Culver Careers - Top 1% of Recruiters – North America

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    Salary : $130,000 - $210,000

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