Marketing Strategy & Performance Manager

Manager, Marketing Strategy & Performance

Pay Rate: $70-74/hr., dependent upon experience

Location: McLean, VA - (hybrid 3 days a week - flexible on days; typically they go in T.W.TH)

Duration: 12 months - opportunity for extension - not likely for contract to hire

Must Haves:

• Six (6) years of brand/marketing experience with prior campaign management experience (flexible on years of experience but don’t want someone that is super junior, needs to hit the ground running, solid manager experience)
• Experience in building measurement plans based on marketing goals
• Experience with Brand and/or measurement tools and partners (Nielsen, Kantar, ComScore, iSpot/Ace, Lumen, LiveRamp, etc.)
• In-depth understanding of the media landscape across traditional and digital touchpoints (Linear TV/OTT/FEP, OLV, Digital, Social, Audio)
• Experience with developing and delivering succinct presentations (verbal and written) to senior audiences
• Proficiency in Excel and PowerPoint
• Someone that has experiences with tools like; marketing mixed modeling (MMM), brand tracking, live ramp

Nice to Haves:

• Media Mix Modeling, they need to have a good understanding of this
• Leading work with third party vendors and agency partners

Day to Day/Project:

• Backfill - not new;
• Previous CE had agency experience that was beneficial
• Had a lot of experience with the tools with the cross-media studies, brand trackers, media channels experience
• Manager of marketing strategy and performance; supporting measurement of marketing activity and setting up clear objectives for marketing activity
• Learning agendas and how that cascades up to marketing objectives
• Cross functional; global strategy team, they run the activations - this person will be working closely with them
• Working with the marketing analytics teams - a lot of stakeholder management experience is needed
• Brand marketing and media experience - having a background in media understanding the channels and how that works and how you measure the objectives
• Someone that has experiences with tools like; marketing mixed modeling (MMM), brand tracking, live ramp
• Part of their role is going to be setting how are we measuring the different objectives
• Reporting and presentation skill is important; providing presentations to leaders
• Planning; being involved in processes across the teams is helpful - having the project management skills; being able to work on multiple projects cause they will be dealing with more than just 1 project
• Reporting; looking for someone that is more strategic, not heavy in dashboarding reporting but more of the marketing analytics side
• Ideally working with agency teams
• Titles: Marketing performance, marketing insights, cross media studies, brand tracking

Not looking for : reporting or data analytics (not looking for the sql more technical side of things because they already have a team for that)

Job Description:

What will I be doing?

The Manager, Marketing Strategy & Performance will be responsible for the following:

· Help develop and implement a comprehensive strategy for Hilton’s marketing measurement aligned with overall business objectives, from briefing to execution

· Partner with internal team members and agencies on the creation of measurable objectives, learning agendas, and measurement frameworks for marketing campaign initiatives

· Collaborate with key stakeholders across paid media, owned media, email marketing, web, partnerships, and more to establish streamlined measurement plans and integrate strategic goals into the broader marketing framework

· Partner with Marketing Analytics on creating metrics and dashboards to track performance aligned to KPIs

· Responsible for storytelling and socialization of insights with key partners to optimize marketing strategy

· Support Director on the exploration of partners and strategies with evolving Media ecosystem

What are we looking for?

We believe success in this role will demonstrate itself through the following attributes and skills:

· Experience in facets of media including digital media planning, cable & broadcast TV, connected TV, video, social, audio, and other non-traditional media

· Outstanding collaboration skills and ability to work with and effectively communicate to a dynamic audience

· Successfully operate within a highly matrixed work environment with multiple stakeholders and able to oversee multiple projects and initiatives concurrently.

· Self-starter with a work demeanor that exhibits flexibility, drive, good judgment, and dependability

· Dynamic problem solver who can resolve issues efficiently and creatively while maintaining a high level of flexibility, professionalism, and integrity