Manager, Marketing Strategy & Performance

Title: Manager, Marketing Strategy & Performance

Duration: 12 months

Location: McLean, VA 22102 (Hybrid)

Pay Rate: $68.28/hr.

Description:

• This is your chance to be part of Marketing team that attracts customers to the hotel through strong storytelling, top-rated rewards, and unique customer experiences and partnerships.
• Sitting on the Global Brand Marketing Strategy team, the Marketing Strategy & Performance team provides hotel’s Marketing & Loyalty organization with the vital tools and frameworks to advance individual brand’s business goals and the portfolio, empowering them with media and marketing insights along the journey.
• As the Manager, GTM Marketing Strategy & Performance reporting to the Director, Marketing Strategy & Performance, you will develop and implement a comprehensive measurement strategy for hotel’s marketing efforts aligned to overall business objectives.
• Partnering with Global Brand Marketing Strategy team members, you will support development of Go-To-Market strategy, campaign strategies, and brand strategies with measurable objectives and KPIs.
• You will partner closely with Marketing Analytics on the creation of measurement framework and learning agendas aligned to objectives and collaborate with key stakeholders to optimize marketing strategy based on performance insights. This position will challenge your ability to think analytically, handle complexity, and apply marketing strategy to address business challenges and drive success.

What will I be doing?

The Manager, Marketing Strategy & Performance will be responsible for the following:

• Help develop and implement a comprehensive strategy for hotel’s marketing measurement aligned with overall business objectives, from briefing to execution.
• Partner with internal team members and agencies on the creation of measurable objectives, learning agendas, and measurement frameworks for marketing campaign initiatives.
• Collaborate with key stakeholders across paid media, owned media, email marketing, web, partnerships, and more to establish streamlined measurement plans and integrate strategic goals into the broader marketing framework.
• Partner with Marketing Analytics on creating metrics and dashboards to track performance aligned to KPIs.
• Responsible for storytelling and socialization of insights with key partners to optimize marketing strategy.
• Support the Director in the exploration of partners and strategies with the evolving Media ecosystem.

What are we looking for?

We believe success in this role will demonstrate itself through the following attributes and skills:

• Experience in facets of media including digital media planning, cable & broadcast TV, connected TV, video, social, audio, and other non-traditional media.
• Outstanding collaboration skills and ability to work with and effectively communicate to a dynamic audience.
• Successfully operate within a highly matrixed work environment with multiple stakeholders and able to oversee multiple projects and initiatives concurrently.
• Self-starter with a work demeanor that exhibits flexibility, drive, good judgment, and dependability.
• Dynamic problem solver who can resolve issues efficiently and creatively while maintaining a high level of flexibility, professionalism, and integrity.

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

• Six (6) years of brand/marketing experience with prior campaign management experience.
• Experience in building measurement plans based on marketing goals.
• Experience with Brand and/or measurement tools and partners (Nielsen, Kantar, ComScore, iSpot/Ace, Lumen, LiveRamp, etc.).
• In-depth understanding of the media landscape across traditional and digital touchpoints (Linear TV/OTT/FEP, OLV, Digital, Social, Audio).
• Experience with developing and delivering succinct presentations (verbal and written) to senior audiences.
• Proficiency in Excel and PowerPoint.
• Willing to work a hybrid office schedule in McLean, VA.

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

• BA/BS Bachelors Degree.
• Experience with Media Mix Modeling.
• Experience leading work with third-party vendors and agency partners.

About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com

Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.

California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.

LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.

At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.