Manager, Marketing Strategy & Performance

Our client, a leading player in the marketing industry, is seeking a Manager, Marketing Strategy & Performance to join their team. As a Manager, Marketing Strategy & Performance, you will be part of the Marketing team supporting the Global Brand Marketing Strategy team. The ideal candidate will have outstanding collaboration skills, a dynamic problem-solving ability, and a self-starter attitude which will align successfully in the organization.

Job Title: Manager, Marketing Strategy & Performance

Location: McLean, VA

Pay Range: Not disclosed

What's the Job?

• Help develop and implement a comprehensive strategy for Hilton's marketing measurement aligned with overall business objectives, from briefing to execution.
• Partner with internal team members and agencies on the creation of measurable objectives, learning agendas, and measurement frameworks for marketing campaign initiatives.
• Collaborate with key stakeholders across paid media, owned media, email marketing, web, partnerships, and more to establish streamlined measurement plans and integrate strategic goals into the broader marketing framework.
• Partner with Marketing Analytics on creating metrics and dashboards to track performance aligned to KPIs.
• Responsible for storytelling and socialization of insights with key partners to optimize marketing strategy.

What's Needed?

• Six (6) years of brand/marketing experience with prior campaign management experience.
• Experience in building measurement plans based on marketing goals.
• Experience with Brand and/or measurement tools and partners (Nielsen, Kantar, ComScore, etc.).
• In-depth understanding of the media landscape across traditional and digital touchpoints.
• Proficiency in Excel and PowerPoint.

What's in it for me?

• Opportunity to work in a dynamic and collaborative environment.
• Engagement with a diverse range of marketing strategies and campaigns.
• Chance to contribute to the development of innovative marketing measurement frameworks.
• Professional growth and development opportunities.
• Be part of a team that values insights and data-driven decision-making.

If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis, Talent Solutions, and Jefferson Wells - creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.

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