Marketing Manager I - (Loyalty program)

Contract Job Description

The Senior Analyst, Base Loyalty & Insights is a member of the Base Management & Strategy team and primarily responsible for architecting, managing and analyzing special programs and promotions targeted primarily to the high-value and mover segments of 30 million residential customers.

As an emerging marketing leader, the Senior Analyst is accountable for collaborating across teams including Marketing, Sales, Finance, EBI, product business units, external service providers and miscellaneous other stakeholders to develop quarterly promotional plans, drive go-to-market processes, track effectiveness and present results at the executive level. He/she will also put forth proposals for new loyalty and retention initiatives and programs based on trends in the competitive landscape, customer research and performance data with the goal of maximizing the value of the customer base.

Core Responsibilities

• Initiates and maintains programs to improve customer retention, including but not limited to proactive retention efforts and special projects supporting Mover churn reduction.
• Maintains coordinated effort across org to continuously prioritize roadmap items, and facilitates execution within needed timeline.
• Collaborates with the Business Intelligence team and other analytics leads to define requirements and analyze complex data sets.

• Translates data and insights into cohesive presentations for executive leadership.
• Builds strong relationships with internal stakeholders that are necessary to influence the execution that drives and sustains the business.

• Leads with positivity and a well-established growth mind-set.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Other duties and responsibilities as assigned.

Qualifications

• Field of study Business, math, statistics, economics or marketing
• 2-5 years of related experience
• 2-5 years of SQL and Tableau experience
• Ability and active willingness to manage a complex workload with multiple priorities and tight deadlines while remaining focused on measuring results and improving performance.
• Self-starter with the ability to work independently, thrive under pressure, and flourish in ambiguity.
• Outstanding verbal and written communication skills including the poise and presence to present to executive leaders.