Digital Marketing SEO Analyst

Applied Fluid Power and FCX Performance are looking for a passionate individual to join our web and digital marketing team as a Digital Marketing SEO Analyst. This new role will partner with other marketing teams to develop and implement SEO strategies and tactics that align with the business’s objectives.

As the Digital Marketing SEO Analyst, you will lead our SEO strategy, identify highest impact activities that align with our business model and priorities, and execute on those opportunities; in addition to playing an important role in the content development. 

To be successful in this position, the candidate must be a self-starter who is comfortable participating and contributing from the start. Natural curiosity, creativity and a lifelong learner mentality will also be keys to success.

Are you passionate about leveraging technology to increase successful digital marketing initiatives? If so, we want to hear from you!

Key responsibilities include:

• Demonstrated expertise across all SEO disciplines, with a focus on on-page optimization, technical performance, and reporting.
• Strong competitive research background, with the ability to document and track competition's presence and design strategies to outrank.

• Leads on-site, off-site, and technical SEO initiatives, as well as SEO processes (i.e., reporting, metadata, keyword analysis/strategies, internal & external linking, social media campaigns, etc.).
• Audits and maintain/improve SEO performance for our brand websites.
• Functions as the point of contact for third party resources and as the internal subject matter expert in guiding technical teams on the best approach for SEO (i.e., site architecture, canonicalization, crawlability, indexability, page speed, markup, structured data, etc.).
• Experience with Google Search Console, leading SEO, web analytics, reporting, content tools and PPC best practices.
• Develops insights and strategies and stay current on new search, marketing, and e-commerce trends.
• Creates and maintains analytics reports on search engine performance and provides insights and recommendations for improvements.

Skills required:

• Bachelor’s degree or equivalent experience
• 3-5 years of SEO-specific work experience
• A proven track record of delivering results through SEO
• Proficiency with content management systems, knowledge of SEO, XML, JavaScript, and CSS as they relate to SEO
• Strong project management, analytical skills, and attention to detail
• Experience with leading SEO, web analytics, reporting, content tools and technologies
• SEO-specific and Google Analytics certifications are a plus
• Solid working knowledge of Microsoft Office required.
• B2B Marketing, lead gen and/or e-commerce experience a plus though not required.

The ideal candidate for this position will be self-motivated, always looking for ways to take operational excellence to the next level, and a strong team player who takes great pride in the quality, precision, and measurable results of his/her work.

FCX Performance, an Applied Industrial Technologies Company, is a leading process flow control company providing technical mission critical products and services to more than 15,000 end users, OEMs, and EPC firms across a broad range of industries and markets.

Founded in 1923, Applied Industrial Technologies (NYSE: AIT) is a leading value-added distributor and technical solutions provider of industrial motion, fluid power, flow control, automation technologies, and related maintenance supplies. Our leading brands, specialized services, and comprehensive knowledge serve MRO and OEM end users in virtually all industrial markets through our multi-channel capabilities that provide choice, convenience, and expertise.

We are an equal employment opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity, age, disability, protected veteran status, marital status, medical condition or any other characteristic protected by law.

If you need accommodation for any part of the employment process because of a disability, please send an email to hiring@applied.com or call 216-426-4389 to let us know the nature of your request.