What are the responsibilities and job description for the Data Marketing Specialist position at APR Consulting?
Job Description:
The Data Marketing Specialist role at APR Consulting, Inc. involves overseeing the player database and direct mail functions. Key responsibilities include executing direct marketing programs, maintaining organized files of matrices, mail files, and corporate postal accounts. The Data Marketing Specialist will also coordinate campaign execution with multi-property marketing and creative agencies, review and approve VDP proofs as needed, run and distribute marketing reports, and pull customer lists.
The ideal candidate will have experience in campaign development, building, and populating matrices and forecasting exposure and reinvestment for all campaigns. They will also be responsible for direct mail and email materials, including message development, associated offers, and job sourcing of production. Additionally, the Data Marketing Specialist will execute all aspects of data-related activities, coordinate the production of direct mail collateral and player lists, and oversee all database marketing projects to ensure accuracy and integrity of all offers, customer lists, and segment results.
Required skills and qualifications include 2-3 years of casino database marketing experience and a Bachelor's degree in Marketing, Business Administration, or a related field.
The Data Marketing Specialist role at APR Consulting, Inc. involves overseeing the player database and direct mail functions. Key responsibilities include executing direct marketing programs, maintaining organized files of matrices, mail files, and corporate postal accounts. The Data Marketing Specialist will also coordinate campaign execution with multi-property marketing and creative agencies, review and approve VDP proofs as needed, run and distribute marketing reports, and pull customer lists.
The ideal candidate will have experience in campaign development, building, and populating matrices and forecasting exposure and reinvestment for all campaigns. They will also be responsible for direct mail and email materials, including message development, associated offers, and job sourcing of production. Additionally, the Data Marketing Specialist will execute all aspects of data-related activities, coordinate the production of direct mail collateral and player lists, and oversee all database marketing projects to ensure accuracy and integrity of all offers, customer lists, and segment results.
Required skills and qualifications include 2-3 years of casino database marketing experience and a Bachelor's degree in Marketing, Business Administration, or a related field.
