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Marketing Manager Job at Aptean in Alpharetta

Aptean
Aptean Salary
Alpharetta, GA Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/20/2025

Overview

Job Title : ABM Manager

Location : Alpharetta, GA

Aptean is changing. Our ERP solutions are transforming a huge range of global businesses, from food producers to manufacturers. In a world of generic enterprise software, we provide targeted solutions that bring together the very best technology and drive greater results. With over 3000 employees, 50 different products and a global client base, there’s no better time to advance your career at Aptean.

Are you ready for what’s next, now? We are! If being part of a dynamic, high growth organization excites you and you are an ABM Manager eager to learn and grow, then this opportunity is for you! Our fast-paced environment and dynamic global Marketing department is eager for a mover and shaker to step into this role and become an integral part of our team.

About the role

  • Complete management of the ABM go-to-market in key targeting areas.
  • Execution of ABM strategy from targeting to content / creatives to multi-touch journeys, campaigns, digital and non-digital channel touchpoints.
  • Heavy collaboration with regional stakeholders to layer global ABM initiatives with regional-specific campaign tactics.
  • Ability to lock together ABM marketing activities with lead desk and sales activities.
  • Understand, develop, and optimize every touchpoint to deliver in-region and global performance goals.
  • Manage full funnel metrics with an eye towards optimization.

About you

  • Account Based Marketing (ABM) experience required.
  • Marketing degree or equivalent.
  • Experience with 6sense, Terminus, Demandbase or similar.
  • Salesforce and CRM knowledge.
  • Experience with a variety of marketing tactics including email / nurture tracks.
  • Ability to analyze full funnel metrics.
  • Understanding of data analytics.
  • IMPORTANT INFORMATION :

  • ABM Strategy Development : Design and execute tailored ABM strategies to engage high-value accounts and accelerate pipeline growth.
  • Data Integration & Analysis : Leverage combined data stacks (e.g., Salesforce, Marketo, 6sense, Demandbase, or other ABM platforms) to develop actionable insights.
  • Campaign Execution : Orchestrate multi-channel campaigns (email, ads, content, events) aligned to account-specific needs.
  • Sales Alignment : Collaborate closely with sales teams to ensure campaign messaging, timing, and execution align with revenue goals.
  • Measurement & Optimization : Track ABM campaign performance using analytics tools, providing insights to optimize engagement and ROI.
  • Tech Stack Management : Oversee the integration and optimization of marketing technologies, ensuring seamless data flow and reporting.
  • If you share our mindset, you can share in our success. To find out more about joining Aptean, get in touch today.

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