Communications and Marketing Manager - Holy Cross School

Communications and Marketing Manager

Position Summary
The Communications and Marketing Manager is a key brand ambassador and is responsible for the development and implementation of internal and external marketing and communication strategies to enhance the school's brand visibility, increase market share, and drive engagement. This role combines creative storytelling, strategic marketing, and strong communication skills to build and maintain a positive public image for the school. The ideal candidate will contribute to the school's advancement efforts by creating and distributing digital media, print media, and general messaging that promotes the school's values, engages stakeholders, and recognizes accomplishments. The Communications and Marketing Manager will manage external communication channels including social media platforms, school websites, and media relations by creating and writing for all platforms.

This is a twelve-month, exempt position with expectations of working additional hours as needed, including evenings and weekends, to support all school needs.

The Communications and Marketing Manager reports to the Director of Communications and Marketing.

Minimum Qualifications
•Bachelor's degree in communications, marketing, or related field
•Minimum of two years' professional-level experience in marketing and communications
•Outstanding writing, editing, proofreading, and oral communication skills
•Strong computer skills, including Microsoft Office, Adobe Creative Suite, and Website CMS
•Graphic design and photography skills
•Proficiency with social media platforms and analytics tools (e.g., Google Analytics, Facebook Insights)
•Understanding of social media trends, algorithms, and best practices; ability to analyze metrics and derive insights for optimization

Primary Duties & Responsibilities
•Create graphics, photos, video, and written content for websites, social media accounts, newsletters, publications, articles, and other materials.
• Manage the maintenance of website and social media accounts.
•Assist in the design of new logos for branding use.
•Archive logos, photos, videos, and graphical content created for marketing purposes.
•Attend school activities and events to provide communications and marketing coverage.
•Develop and manage the content calendar and ensure consistent posting.
•Monitor, analyze, and report on social media performance and make data-driven recommendations for improvement.
•Research industry and market trends and identify original and compelling communications.
•Keep all communications and marketing materials and content relevant, current, and accurate, including but not limited to website and social media accounts.
•Contribute creative and marketing collateral to support admissions, advancement, academics, athletics, and other efforts.
•Create mass email communications, online registration forms, posters, brochures, social media posts, and other communications and marketing materials.
•Represent the Holy Cross brand while being an enthusiastic school ambassador.
•Assist with event production and coordination for school-wide events and activities, as necessary.
•Communicate with media outlets as required.
•In the absence of the Director, serve as the secondary contact for all Holy Cross School communications and marketing needs, as necessary.
•Perform other duties, as necessary.

Required Skills and Abilities
•Self-starter committed to the mission of Holy Cross with eagerness to execute communications, marketing, and public relations duties.
•Assist Director with creation and implementation of marketing strategies, best practices, and messages that promotes the school's mission, values, and accomplishments.
•Excellent communication and interpersonal skills.
•Effective collaboration skills; ability to work as a member of a dynamic and high-performing team.
•A continuous learner with a demonstrated commitment to innovation and improvement.
•An effective organizer, able to prioritize and manage multiple tasks and initiatives simultaneously.
•Keen attention to details.
•Strong character with high moral and ethical values.

Compensation
Salary commensurate with qualifications and experience and a comprehensive benefits package will be provided.

To Apply
Interested and qualified candidates should submit the following materials to hr@holycrosstigers.com:
•Cover letter including salary requirement
•Current resume
•Samples of work that showcase your experience in communications. For example, press releases or media communications, internal communications, social media campaigns or content, strategic communications, annual report, etc.
•Annotated list of professional references with contact information. References will be contacted only with prior approval.

About Holy Cross School
Located in New Orleans, Louisiana, Holy Cross School, traces its history to 1849 and is the only Catholic, PreK - 12th grade, all boys' educational institution in Louisiana. Our development of boys to men centers on our overall educational philosophy in building the whole man: Mind and Heart, Body and Soul. Serving students in grades PreK - 12th grade, the Holy Cross School experience provides character and leadership development, unsurpassed facilities, exceptional arts, unequalled advanced placement opportunities, and a highly competitive athletics program.