What are the responsibilities and job description for the Product Category Manager (Marketing) - Center Township, (near Pittsburgh) PA position at ardexamericas?
Job Description:
ARDEX Americas (www.ArdexAmericas.com) is at the forefront of the construction industry, providing high-performance, innovative, and responsible building solutions globally. We’re a blend of experienced professionals and motivated new talent, creating a culture where stability meets growth, ambitions are nurtured, talents celebrated, and potential unlocked.
As PRODUCT CATEGORY MANAGER, TILE AND STONE INSTALLATION SYSTEMS, you will be responsible for the performance of the Tile and Stone Installation Systems category for the company, including sales, profit, new product commercialization, innovation, marketing and promotion, competitor analysis, market trends and customer feedback.
The successful candidate will have demonstrable experience within product and brand management, together with developing and launching new products commercially.
Reporting to the Senior Manager of Product Development and Marketing, this is a full-time position located at our scenic corporate campus, 20 minutes North of Pittsburgh International Airport.
Key responsibilities
- Manage product segment across all channels in a way that achieves market share, sales and profitability targets – focus: Tile and Stone Installation category (future categories as assigned).
- Work in partnership with Marketing and Business Managers to help drive Sales and Gross Margin of assigned product category.
- Help lead NPI and commercialization process for ARDEX North America;
- Research new markets and trends
- Understand and track competitive environment, trends, products and market needs
- Benchmark existing product line versus competition, defines and fills gaps
- Drive commissioning process of new products with R&D
- Maximize use of global product catalogue (global cross selling)
- Lead cross functional NPI team, follows NPI process for all product development
- Coordinate with other departments including R&D, Operations, Production and Technical
- Implement product strategy, along with business managers, regional sales managers and marketing managers, aligning with the corporate strategic objectives.
- In collaboration with the corporate marketing team, be responsible for development of a broad product marketing strategy, including brand, product, position, channel and promotion.
- Possess a strong technical understanding of assigned ARDEX products and systems.
- Develop and implement effective value propositions/messaging to drive and support sales efforts.
- National and regional promotions development and implementation oversight.
- Develop and implement communications strategies that align with ARDEX strategic initiatives.
- Oversight of product packaging, design and production, as well as the development of marketing materials including; literature, technical data sheets, website, digital and promotional materials.
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Align budget within program goals and expectations.
