What are the responsibilities and job description for the ABM Marketing Specialist position at Arena?
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
We’re hiring an ABM Marketing Specialist to roll up their sleeves and lead targeted account-based marketing (ABM) efforts in the Industrials sector. If you know how to build and run campaigns that actually move the needle – and can work closely with sales to make it happen – we want you on board.
What You’ll Be Doing :
- Run ABM Campaigns – Create and execute campaigns aimed at key Industrials accounts. This means everything from events and webinars to direct mail and digital ads. You’ll figure out what works best for each account.
- Work Directly with Sales – Partner with sales teams to understand their targets and build marketing plans that help them close deals faster. Your work needs to sync with their goals.
- Drive Awareness and Leads – Launch initiatives that get attention from key accounts and generate leads that sales can actually use. You’ll help warm up cold accounts and accelerate deals already in progress.
- Measure and Adjust – Track performance, report on what’s working (and what isn’t), and adjust campaigns accordingly. You’ll live in Salesforce, 6sense, and Eloqua to keep things on track.
- Own the Budget – Manage the ABM budget and ensure we’re investing in the right activities to drive growth.
What We’re Looking For :
If you’re ready to run campaigns that actually drive business – let’s talk.
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