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Vice President of Engagement Strategy

ASAE
Pasco, WA Full Time
POSTED ON 1/22/2025
AVAILABLE BEFORE 4/19/2025

TITLE : Vice President of Engagement Strategy

Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.

DEPARTMENT : Membership and Marketing

REPORTS TO : President & CEO

CLASSIFICATION : Full-time, Exempt

SUPERVISES : Membership & Marketing Teams

PRIMARY PURPOSE OF POSITION

Provide strategic leadership that drives the growth, engagement, and retention of the organization's membership base while enhancing AAPACN's brand and visibility and ensuring that both dues and non-dues revenue goals are achieved. Oversee department operations so that membership services, marketing initiatives, and communication efforts align with the organization's mission and goals.

Key responsibilities include :

  • Membership Growth and Retention : Develop strategies to attract new members, retain existing ones, and improve member satisfaction by delivering value-driven programs, services, and benefits.
  • Marketing and Branding : Lead the development and execution of marketing campaigns to promote the Association’s offerings, build brand awareness, and engage target audiences effectively.
  • Public Relations and Communications : Position AAPACN as the expert in post-acute care by engaging with media, securing placements and exposure, promoting our value, and communicating with targeted sectors.
  • Strategic Leadership : Collaborate with leadership to align membership and marketing efforts with the organization’s strategic objectives and long-term goals.
  • Stakeholder Engagement : Build strong relationships with members, partners, media representatives, and other stakeholders to foster collaboration and support for the Association’s mission.
  • Data-Driven Decision Making : Use data and analytics to assess membership trends, evaluate the effectiveness of marketing campaigns, and guide future strategies.
  • Revenue Generation : Drive membership dues, product sales, and Foundation giving.

GENERAL REQUIREMENTS

Decision-making : All decisions made in this position are of the highest level and impact the future success of the Association. Decisions include those that affect the Association’s operating expenses and budget, are analytical and based upon experience in the field, and / or derived from evidence-based research. This position is charged with identifying member needs and business opportunities in light of subject matter expertise and working with the executive team to determine strategies for implementation.

Complexity : This position requires highly experienced analysis and judgment. Experienced judgment is needed in predicting future trends and implementing changes to the Association’s messaging to incorporate this analysis. Problem-solving and strategy include outcomes that affect the Association’s reputation, operations, staffing, expenses, and revenues.

Authority : This position coordinates routinely with the executive leadership team and directly oversees the membership and marketing teams.

ESSENTIAL DUTIES

  • Membership Development and Retention :

    • Lead the development and implementation of strategies to grow and retain the membership base, focusing on value delivery and engagement.

  • Marketing and Branding :

    • Lead the creation of integrated marketing strategies to promote the AAPACN brand, AAPACN experts, products, and educational programs. Drive targeted campaigns to build awareness among non-MDS roles, administrators, hospice providers, and home health professionals.

  • Public Relations and Communications :

    • Develop and implement a comprehensive strategy to enhance AAPACN’s brand awareness and reputation across targeted sectors, including members, partners, and solution vendors. Align initiatives with the organization’s strategic goals, including the AAPACN brand and the promotion of certifications.

  • Leadership and Collaboration :

    • Lead and mentor marketing and membership teams to ensure productivity, innovation, engagement, and satisfaction.

    WORKING CONDITIONS

    Remote work environment

    Assigned days and times within a Monday through Friday 40-hour work week

    Occasional evening or weekend work

    Some travel may be required

    REQUIRED EXPERIENCE & SKILLS

  • Bachelor’s degree required with 7 years of leadership experience in membership, marketing, or related roles, preferably in a nonprofit, professional association, or member-based organization. Advanced degree (MBA or similar) preferred but not required.
  • Demonstrated success in driving membership growth, engagement, and retention.
  • Experience implementing successful marketing campaigns that deliver measurable results.
  • Experience managing cross-functional teams, including marketing and membership departments.
  • Track record of fostering collaboration across organizational departments.
  • Proficiency in membership management software and website management tools.
  • Familiarity with digital tools such as email marketing platforms, SEO, social media analytics, and web analytics.
  • Experience building and managing relationships with colleagues, members, sponsors, partners, media, and board members.
  • Understanding of nonprofit organizational dynamics, including revenue generation through membership dues, sponsorships, and events.
  • Strong communications skills and ability to copywrite and edit collateral materials, press releases, and speeches.
  • Must be organized, self-motivated, and able to multi-task, work independently, and use critical thinking to make decisions.
  • Proven record in managing, developing, mentoring, and nurturing staff.
  • Excellent knowledge of Windows based programs : Teams, Word, Excel, PowerPoint, Access, Outlook.

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