What are the responsibilities and job description for the Chief Marketing Officer position at Ascendo Resources?
A successful professional services company are looking to hire a Chief Marketing Officer in Miami Florida. The individual must come from the Professional Services industry, Technology, Financial Services, etc.
- Fluent in Microsoft Office environment
- Experience with project management software
- User experience with metrics and reporting tools
- Bilingual in English and Spanish
- Data-Driven Decision Making: The ability to leverage data analytics and insights to drive marketing strategies will be essential. This includes not only understanding customer behavior but also predicting trends and optimizing campaigns in real-time
- AI and Automation: Proficiency in leveraging AI-driven tools and marketing automation platforms to personalize customer experiences, streamline operations, and improve ROI
- Customer-Centric Approach: Deep understanding of customer needs, pain points, and journey mapping to deliver targeted and personalized marketing strategies. This includes a strong emphasis on customer experience (CX) throughout the buyer's journey
- Content Strategy: A nuanced approach to content marketing that focuses on thought leadership, educational content, and storytelling that resonates with B2B decision-makers
- Omni-channel Marketing: Integration and optimization of marketing efforts across multiple channels (digital, social, advertising, etc.) to ensure consistent messaging and maximum reach
- Agility and Adaptability: The ability to quickly adapt to market changes, technological advancements, and competitive landscapes. This includes embracing new channels and platforms as they emerge
- Partnership and Collaboration: Building strong relationships with business development, professional leaders, and management team to align marketing efforts with overall business goals and improve lead quality and conversion rates
- Innovation and Creativity: Encouraging a culture of innovation within the marketing team to stay ahead of the curve and differentiate the brand in a competitive market
- Measurable ROI: A focus on demonstrating the impact of marketing activities through clear metrics and KPIs tied to business outcomes such as revenue growth, customer acquisition, and retention
Salary : $260,000 - $295,000
