What are the responsibilities and job description for the Regional Director of Sales position at Ascent Hospitality Management Co?
Ascent Hospitality has an extensive portfolio of hotels and a strong pipeline of new properties and acquisitions, but we’re not about numbers…we’re about people and that remains our foundation. Our culture expresses a memorable experience for all of our Team Members and guests alike. So we’re constantly looking for individuals who work well together for a unified purpose. For our leadership, we’re looking for accomplished individuals with a passion to serve others, strong communicators who clearly understand the needs of others and trendsetters who excel at challenges and change. If this is what you’re all about, consider joining our Team.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
Ascent Hospitality is looking for a uniquely qualified hospitality leader to be our Regional Director of Sales.
Position Purpose :
The Regional Director of Sales functions as the leader of the area cluster Sales team and manages the on-site property Sales and Events Management team; achieves individual booking goals and has responsibility for achieving defined property revenue goals, guest and team member satisfaction and makes recommendations on direct reports booking goals (if applicable); leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives; The Regional Sales Leader implements agreed key sales initiatives and ensures execution of sales and marketing strategy and programs.
Essential Functions : (Other duties may be assigned.)
- Develop sales goals and strategies and ensure alignment with the brand business strategy of each hotel.
- Execute the sales strategy and ensure individual booking goals are met for both self and staff.
- Coach leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
- Ensure the development of a strategic account plan for the demand generators in the market.
- Ensure focus is on proactive selling and reactive selling with individual and group goals.
- Determine and develop marketing communication activities, in conjunction with Regional Marketing Communications.
- Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
- Develop strong partnerships with local organizations to further increase brand / product awareness.
- Review the STAR report, competitive shopping reports and use other resources to maintain an awareness of the hotels’ market position.
- Research competitors’ sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
- Attend sales strategy meetings to provide input on weekly and overall sales strategy.
- Suggest innovative marketing ideas and proactively develop deployment strategies to continue to grow market share.
- Serve as the sales contact for the General Manager, property leadership team, and current and future guests.
- Serve as hotel authority on sales processes and sales contracts.
- Develop strong community and public relations by ensuring property participation in local, regional, and national tradeshows and client events.
- Participate in sales calls with members of the Sales and Marketing team to acquire new business and / or close on business.
- Identify public relations opportunities and coordinate activities to augment the overall marketing communication strategy.
- Support the General Manager by coordinating crisis communications.
- Work with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state, and federal regulations and / or union requirements.
- Execute and supports Customer Service Standards and hotel's Brand Standards.
- Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program / event.
- Perform other duties, as assigned, to meet business needs.
Specific Job Knowledge / Duties / Responsibilities :
Physical Demands :
Work Environment :
Qualification Standards :
Reasonable Accommodation Statement :
This job description is not an exclusive or exhaustive list of all job functions that a Team Member in this position may be asked to perform from time to time.
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